Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

5 Customer Service Lessons from United

I tend not to plan my "entertainment" very well when I fly somewhere. I always have things to do on the flight (writing this for example), but not for the first or last twenty minutes when all electronic devices must be stowed. Thus, I'm left with no other option than to flip through Sky Mall...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Level III Evaluation Part II: Learning Objectives and Measurement

Before we move to defining the criteria for measurement for different training programs and methods of assessment at Level III, let us look at the relation between the learning objectives and assessment. This is because to do any evaluation, especially Level III, an understanding of the learning...read more

A is for Assessments

What is the difference between a survey and an assessment? The short answer is not much. If you think back to your days in school, the tests you took were nothing more than a scored survey. Chances are the survey design had both structured and unstructured questions with the intent of measuring your...read more

Best Practices for 360 Peer Reviews

Performance reviews are no fun. Whether they’re annual reviews with a manager or 360 peer reviews, they’re unwelcome aspects of any job. Although 360 reviews seem like they would be the perfect complements to standard annual reviews, they have the potential to wreak havoc on morale, productivity and...read more

Training Through the Eyes of the 7 Habits (Part 2)

Two weeks ago we began to explore how the 7 Habits of Highly Effective People can apply to the big, wide-world of training.  Today we continue the journey, starting with habit four.(Curious about what habits one–three look like through the eyes of training? Check it out!) HABIT #4—Think Win/Win...read more

Training Evaluations: Who is Responsible?

In times when every penny counts, there is more demand on training managers to “prove” that training has paid off. Most organizations follow Kirkpatrick’s 4 Levels of Evaluation: The immediate feedback: The smiley sheets at the end of the training program where participants respond to questions on...read more

Surveys Are Not Just for Marketing Anymore

Most of my posts have centered on marketing research or the use of survey techniques to measure marketing phenomena. However, survey research has applications well beyond the measure of customer satisfaction, brand awareness or even employee relations. The use of surveys to gather opinions, usage...read more
Crimes in Design Webinar
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