by April 17, 2013
Survey research can be used to assess the attitudes and opinions of
virtually any group or sub-group. Most of my work has been in the
areas of consumer and B2B market research, but from time to time my
focus has shifted toward surveying employees. This makes perfect
sense as our employees are the...read more
by February 11, 2013
In the course of survey research several topics have developed a
reputation for being ‘sensitive’. In short this means the topical
areas are perceived to be just short of off limits by the culture
we live in. Examples include cultural diversity, recreational drug
use, sexual activity, alcohol use,...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by August 10, 2012
How do we know what is important to our customers and those we wish
to do business with? This is the $64,000 question. In survey
research especially that which focuses on consumer or B2B marketing
research this question becomes even more critical in these
slow-growth economic times. This line of...read more
by August 7, 2012
While teenagers and celebrities are embracing social media more
than ever before, many companies are still afraid to make the leap
into the Twitterverse, Facebooksphere, or any other social sharing
gathering place. Of the 250 organizations that have taken the
Harvard Business Review's Social...read more
by July 26, 2012
What is the difference between a survey and an assessment? The
short answer is not much. If you think back to your days in school,
the tests you took were nothing more than a scored survey. Chances
are the survey design had both structured and unstructured
questions with the intent of measuring your...read more
by June 8, 2012
Marketing guru Tom Smith recently posted an interesting blog
containing eight ways CEOs don't "get" customer service—seven care
of Customer Relationship Management magazine contributor Lior
Arussy, and one based on Smith's own experiences. It seems odd that
the head of a company wouldn't understand...read more
by April 11, 2012
The workplace can seem like such a serious place, and sometimes it
should be. Research from fall 2011 that was conducted for
Accountemps found that nearly 60 percent of chief financial
officers thought that having a sense of humor helped an employee
fit in with the companies' culture. That's right,...read more
by March 30, 2012
Is customer satisfaction strictly a function of the product or
service the consumer purchased? The short answer is no. Is it
solely dependent upon the context of the purchase situation? Again,
no. From the depth of customer satisfaction research we can glean
that customer satisfaction is a...read more
