We know Cvent Web Surveys software allows you to automate survey invitations, reminder invitations to non-respondents and reminders to partial survey respondents, but what about other types of emails you can automate with our email survey software tool? Most survey companies' feedback management software have a lot of features, but not all of them have robust email marketing capabilities. It makes me wonder what pain customers feel when they need to send survey emails.
Thankfully, our clients don't need to feel any of that pain, and they don't have to waste extra time trying to create workarounds or moving data between systems. Cvent has the rules for sending emails already set up for you - all you need to do is turn them on and make any necessary edits.
One email type I think often gets ignored is the automated completion survey emails. Depending on how you're conducting a survey, how you want to use this email will be different.
Take these survey examples:
1. You're offering a free eBook after completing the survey. Consider utilizing the completion email instead of providing the link on the Thank You page or redirecting survey respondents.
2. You're gathering product feedback and want to give respondents a promotion code to use on their next purchase. It seems unreasonable to ask respondents to write down a promotion code you post on the Thank You page. It's often more convenience to have the code in your inbox to reference when you're ready to purchase. Besides, isn't the point of offering a promotion code as an incentive to drive more revenue?
3. You've created a customer feedback survey and want to share results with respondents. You can create a parked report and automatically send them the link to check the survey results when they want.
You know your survey methods and practices better than I do, but hopefully you see how you can utilize automated Thank You emails to survey respondents besides just a simple Thank You - not that simple thank you's are a bad idea.
Thankfully, our clients don't need to feel any of that pain, and they don't have to waste extra time trying to create workarounds or moving data between systems. Cvent has the rules for sending emails already set up for you - all you need to do is turn them on and make any necessary edits.
One email type I think often gets ignored is the automated completion survey emails. Depending on how you're conducting a survey, how you want to use this email will be different.
Take these survey examples:
1. You're offering a free eBook after completing the survey. Consider utilizing the completion email instead of providing the link on the Thank You page or redirecting survey respondents.
2. You're gathering product feedback and want to give respondents a promotion code to use on their next purchase. It seems unreasonable to ask respondents to write down a promotion code you post on the Thank You page. It's often more convenience to have the code in your inbox to reference when you're ready to purchase. Besides, isn't the point of offering a promotion code as an incentive to drive more revenue?
3. You've created a customer feedback survey and want to share results with respondents. You can create a parked report and automatically send them the link to check the survey results when they want.
You know your survey methods and practices better than I do, but hopefully you see how you can utilize automated Thank You emails to survey respondents besides just a simple Thank You - not that simple thank you's are a bad idea.
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