This month’s feature that I’d like to highlight is the recent enhancements to two of our question types: data list and matrix-spreadsheet. Data list drop-down: Now survey authors have the option to provide a list of choices in the format of a drop-down data list allowing respondents to choose the...read more

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

I recently had a purchase experience that is applicable to the way we incent our respondents to complete a survey. Although you are more apt to see these approaches in the consumer space it is applicable in a B2B market research setting. What was memorable about this experience was the expediency in...read more

I recently posted a blog about the new social media feature we added to our web survey tool. This week, I came across a great infographic that supports and proves why having social media integration is so essential. These numbers illustrate the value and importance social media integration brings to...read more

Have you had a chance to check out the new features that debuted with the web survey new release last month? If not, make sure you do the next time you log in. Or, if you’re new to Cvent, visit our calendar to see a demo that will walk you through the inner-workings of the tool.  In the meantime, we...read more

With the fall came the web survey new release, and there are many new updates and features to the software that will make your survey even better. One of the most exciting features is the Social Media Sharing addition which allows you, the survey author, to share the survey on social media sites in...read more

One of the key roles researchers play in both consumer and B2B marketing research is that of advocate for the voice of the customer. We fulfill this role with both quantitative and qualitative data collection, including social media analysis. Given that the pace of information is increasing what can...read more

Summer is often thought of as the travel season with families taking their annual vacations. Of course travel and tourism occur throughout the year and are a significant input to the both US and the broader global economies. The industries that make up the tourism sector are keen at paying attention...read more

What does B2B market research have in common with our general marketing colleagues? Well aside from serving marketers as our primary internal clients, we also rely on email as a tool for lead generation and other marketing tactics. In our case it is designed to encourage potential respondents to...read more

Two heads are better than one, but is this the case in survey research? When it comes to questionnaire design the trend has definitely been towards shorter is better. Lean questionnaires are the new chic. This trend certainly argues against the use of multiple measures of a construct which would...read more