Email Survey Tool

Segmented Email Marketing Equals Higher Respones

Wednesday, March 25, 2009 by Sherrie Mersdorf
Yesterday, I suggested examining your email practices for relevancy and frequency.  But how do you manage all of your subscribers?  Using Cvent's email survey tool, it's pretty simple.  Cvent's centralized contact database helps users segment their lists by any criteria: geography, title, industry, etc. the world is your oyster!  By creating contact groups based on specific criteria, you can send targeted messages to each of your groups.  A single contact can be in as many or as few groups as they fit into. 

Segment email survey invitations

Using your defined contact groups, you can segment your email marketing messages to send personalized, targeted emails to each contact.  This really helps you solicit contacts for surveys that are relevant to them and boost your response rates.

You can learn more about Cvent's Web Survey tool by viewing a live online product demonstration that fits your schedule.  Visit our online calendar to register.

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