by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by April 29, 2013
The goal of any survey project is to generate completed responses
that can be passed through for survey data analysis. However, life
often gets in the way and respondents may not be able to complete
your survey between meetings of before putting the kids to bed.
This can lead to incomplete...read more
by March 29, 2013
Do you plan to send out surveys on a reoccurring basis? We recently
added a feature called ‘Target List Close Dates’ to our web survey
software. This feature is ideal if you have a survey that is open
for an extended period of time and you plan to send email
invitations on an automated, tiered...read more
by February 14, 2013
It’s time to reach out and touch someone. All eyes are on
Valentine’s Day and sharing the love. How does this thought process
apply to market research you may ask? Well that’s easy to see if
you consider each survey touchpoint an opportunity to share a bit
of love. It doesn’t matter if you are...read more
by December 7, 2012
I recently came across an article posted in MarketingProfs that
raised an interesting question. Is a 0.3% click-through rate for a
banner ad acceptable? This may seem a bit afield from my normal
conversations around online survey design, but the truth is many of
us in consumer and B2B market...read more
by October 16, 2012
We are a busy society. There seems to be less and less time for the
smaller things. This is one trend that is negatively impacting
survey response rates. This is a trend in both consumer and B2B
marketing research. Unless you are lucky enough to survey a rabid
fanbase then response rates will always...read more
by September 27, 2012
Anytime we send out a survey, we are opening ourselves up to
criticism. Both consumer and B2B market researchers can find
themselves in the crosshairs of angry or unsatisfied consumers. But
it is in this maelstrom we can find the nuggets so sought after in
consumer insights research, if we are...read more
by August 14, 2012
What does B2B market research have in common with our general
marketing colleagues? Well aside from serving marketers as our
primary internal clients, we also rely on email as a tool for lead
generation and other marketing tactics. In our case it is designed
to encourage potential respondents to...read more
by May 10, 2012
Setting up a market test is by no means a difficult task, but it
does require foresight and patience. In the direct or database
marketing worlds, we might test offer, copy, medium (e.g. postcard
vs. letter), subject lines, response rates and so forth. In online
marketing research, several options...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
