3 Ways to Yield a Higher Survey Response Rate

Have you ever opened an email containing a survey link and asked, “What am I getting myself into?” Even if the survey is asking for valuable feedback the product or service, this is how most people react. Based on current trends, researchers have found that access to the new technologies help...read more

Sippin' on Feedback at the Cvent Holiday Party

At Cvent, we’ve been known to drink our own champagne. And when it comes to our annual holiday party, we’re all about the bubbly. Our stellar planning team is constantly rethinking how we do events, and the rest of us are just happy to be invited. The notorious holiday party brings in over 900...read more

Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years.   Customer...read more

10 Ways to Make Time for Surveys

During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth it, especially since a 5% increase in customer retention can increase a company's profitability by...read more

Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best way...read more

Correlating Bad Sales Calls to Bad Surveys

Have you ever received a bad sales call? Surprisingly, bad surveys are one and the same. I read an article a few weeks ago on LinkedIn, and it covered a very important topic--how to better network and make connections. The article came with a huge warning though to everyone out there trying to...read more

Staying on Point: The Art of the Invite Part 2

If you have crafted a subject line that is compelling and mitigates any potential trust issues, then it is up to the invitation to convert them from prospect to survey respondent. Opening the invitation is the job of the subject and from lines. Getting the prospect to move forward and click on the...read more

Getting the Clickthrough: The Art of the Invite – Part 1

Let’s face it, qualified respondents who have nothing better to do than to complete our survey accurately, truthfully and in a timely fashion are a rare breed. In today’s crowded email inbox our survey invitations are competing for attention – of course that assumes they didn’t receive a one-way...read more

7 Items on Your Survey Respondents’ Wish Lists

We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it’s safe to assume that most people are hoping they get something on their list this season. On that note, wouldn’t it be great to know what respondents wanted...read more

Don’t Click Send Just Yet

What’s the last thing you should do before you send out your survey to the masses? TEST! This is the most important step so you can double check your work to ensure everything looks and is running A-okay. After you’ve been looking at the survey for days, it’s easy for you to miss an error so having...read more
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