by May 16, 2013
“Welcome to the show!” so the ringmaster said. We could also say
welcome to the survey, and that would be the function of the
welcome page in the Cvent online survey platform. The platform
allows the researcher to create not only an invitation, but also a
welcome and a thank you page. How...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 1, 2012
The ability to respond in a timely fashion is one of the primary
advantages of an online survey platform. Most projects do not have
the level of sensitivity that customer satisfaction surveys do
therefore in most cases immediate attention is not required.
However, when assessing a customer’s level...read more
by July 26, 2012
Two heads are better than one, but is this the case in survey
research? When it comes to questionnaire design the trend has
definitely been towards shorter is better. Lean questionnaires are
the new chic. This trend certainly argues against the use of
multiple measures of a construct which would...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by December 19, 2011
The sands of time work against survey researchers. This what
brought to my mind this morning by a survey that my wife received.
It was a typical customer satisfaction survey, but it has asked her
to recall events that took place over eight months prior. The two
things that took me aback about this...read more
by September 6, 2011
Follow through is the key to finishing strong. There have been many
blog entries recently on the importance of customer service. The
service we provide in support of our product(s) is as important as
the product itself in fostering customer satisfaction. Take for
example a recent hotel visit by a...read more
by September 1, 2011
I was recently away on business and was impressed with how my hotel
solicited customer feedback. Here are some ideas for your
hotel survey to ensure you get the most out of your customer
feedback: The survey at the hotel was different than the one
delivered to my email after my stay.The hotel,...read more
by August 22, 2011
Purchasing outside sample to meet your online research quotas is a
common practice. As was discussed in an earlier post there are two
options: renting an email or mailing list from a broker, or
purchasing ‘completes’ from an online sample provider. Both have
benefits, but the latter case is more...read more
by August 9, 2011
Over the weekend, I was shopping for some much needed items for my
house. As I was browsing the curtain aisle, I heard someone
speaking to the man who was stocking the area near me. She
was asking him a series of questions about his work environment,
his department, and his likes or dislikes with...read more
