Whether surveying your customers, surveying your employees, or surveying your colleagues using electronic survey software is an easy and simple solution for your survey needs. As someone who works in a client service industry, the importance of internal and client surveys and direct feedback is...read more

Many agencies are interested in conducting what are commonly known as on-site lobby surveys, named for the fact that most potential survey respondents are approached in the lobby of the building or apartment where they work or live. These types of surveys are used when we'd like information on how...read more

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more

Since approximately 2001 the Federal Government has required all surveys and survey proposals for all agencies to use survey software that conforms to Section 508 standards.Well, what is Section 508, and as web survey creators, why should we care?  Web survey designers must understand...read more

If you are a small or medium-sized business, customer satisfaction survey results can be invaluable to your growth and viability. All businesses need to know what they are doing right in order to gain new customers and increase revenue. When conducting a business survey of your customers, there are...read more

There is a word in French I have always loved: mondialisation. Like many French words, there is no direct English translation for this term. To give you a rough idea though, mondialisation refers to the way that new communication technology has recently facilitated conversations between people on...read more

A survey conducted by research firm BIA/Kelsey found that 9% of small and midsize business use Twitter for marketing purposes. An earlier survey by online marketing resource, MarketingProfs, showed that 84% of small businesses expect they will increase their use of Twitter and other social media...read more

When you plan your online market research study, you still need to remember the standard steps for any market research project, plus some online specific tasks:1. Identify the target audience 2. Write a detailed questionnaire 3. Design an online survey using an internet research software tool 4. Set...read more

Surveys are an invaluable tool for researching the community attitudes, employee concerns, product needs, customer loyalty and priorities held by different groups or target audiences.  Designing a questionnaire and collecting survey responses from a sample allows us to draw a profile of the group as...read more

There is sufficient evidence from prior studies suggesting it is a good idea to keep respondents informed of their progress during internet surveys.  Respondents may suffer from fatigue or irritation, and may abandon web survey forms – even if they have only a few questions left to complete the...read more