by November 5, 2012
When it comes to metric data you have the ultimate flexibility in
the analytical strategy you can employ. Examples of metric data
include population, age, years of education, income, monthly sales,
etc. Certain forms brand awareness and customer satisfaction
measures can also be considered metric....read more
by October 11, 2012
Survey research principles can be applied to areas outside of
consumer or B2B market research. This should be no surprise to
readers of this blog. Trade associations are one industry vertical
that is tapping into the attitudes of its members. I recently
participated in a survey of market researchers...read more
by September 26, 2012
There isn’t a marketer out there who hasn’t at one time or another
questioned whether he or she was putting the right messages into
the market. After all it is all about how and what we communicate.
This is true regardless if we are in acquisition mode or focusing
on customer retention techniques....read more
by September 25, 2012
Measuring influence is a common practice in both consumer and B2B
marketing research. Understanding the dynamics of the purchase
process is critical to both effective messaging as well as the
overall design of your sales programs. With that said from the
perspective of questionnaire creation there...read more
by July 27, 2012
What goes into a score? In a previous post, it was relayed that one
of the primary differences between a survey and an assessment is
that questions are scored. There are other differences of course,
but assessments, be they employee assessments or knowledge checks
before a training course, typically...read more
by March 26, 2012
Marketing researchers have insight to share. Yet if you are
involved in research and answer things truthfully you will, more
likely than not, be screened out of most online survey
opportunities. In full disclosure on a few occasions I have not
listed myself as a research guy because of being really...read more
by February 1, 2012
Two weeks ago we began to explore how the 7 Habits of Highly
Effective People can apply to the big, wide-world of
training. Today we continue the journey, starting with habit
four.(Curious about what habits one–three look like
through the eyes of training? Check it out!)HABIT #4—Think
Win/Win...read more
by January 16, 2012
The first survey a prospective panelist will see is their profile
survey. An argument can be made that the profile survey is the most
important survey a panelist will engage in. Why? As the starting
point in the relationship, the profile survey gives us the
opportunity to get to know the panelist...read more
by November 23, 2011
My name is Jason Davis and I am a Product Consultant supporting the
Web Survey tool. This month, we released an eBook: Harness the
Conversation—Business In Today's Social World. One section of the
eBook focuses on becoming a learning organization. In order to
create a lasting success, your...read more
by November 11, 2011
Survey development for consumer and B2B marketing shares a great
deal of similarity. However, there are different constructs of
importance for those in business to business marketing. This first
in a series of posts will examine three areas of primary interest
for the B2B marketer including:...read more
