Navigating the DIY Waters

We live in a do-it-yourself age. This DIY focus is what home improvement stores such as Lowes and Home Depot have built their empires on. The same is true for the countless auto part stores catering to the DIY guy (or gal). Online survey platforms of all shapes and sizes have brought the DIY fervor...read more

Keeping Profile Questionnaires Current

January is a perfect time to review ongoing surveys that you plan to use in the coming year. If you are planning to develop a survey panel, or have one in existence, then it is time to review your profile questionnaire (PQ). This is the first survey panelists will encounter, and the results it...read more

Close the Screen Door

Living in the Southeast one has to accept that mosquitoes will be a big part of your spring and summer equation. However, the smart individual who invented screening for windows and doors really had a brilliant idea. This simple product makes it easy to keep creatures out of your living spaces. We...read more

Crafting Community Surveys

What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

Measuring Purchase Influence

Measuring influence is a common practice in both consumer and B2B marketing research. Understanding the dynamics of the purchase process is critical to both effective messaging as well as the overall design of your sales programs. With that said from the perspective of questionnaire creation there...read more

Message Testing 123

There isn’t a marketer out there who hasn’t at one time or another questioned whether he or she was putting the right messages into the market. After all it is all about how and what we communicate. This is true regardless if we are in acquisition mode or focusing on customer retention techniques....read more

Profiling New Panelists

The first survey a prospective panelist will see is their profile survey. An argument can be made that the profile survey is the most important survey a panelist will engage in. Why? As the starting point in the relationship, the profile survey gives us the opportunity to get to know the panelist...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Developing your Research Skills

I recently came across a blog that suggested marketing was an area where a practitioner could be self-taught and be quite successful. In fact the author posits that self-taught marketers can actually be better than classically-educated marketers. The same line of reasoning can be applied to those in...read more

Surveys as a Public Relations Tool

Survey data has many uses. As a marketing research professional, I believe my research is used to make strategic and tactical decisions to better support our customer experience. However, there are times when survey results can be used for purposes outside of the 4Ps. For example, I heard a post...read more
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