What makes a community? Well certainly it is a collection of unique individuals who call a single place home. It is also a place where businesses hang their shingle. Collectively the residents and businesses work together and if all goes well the community can thrive. However, there is something...read more

Is market research becoming irrelevant? If you follow the published works of Forrester Research then you may be tempted to believe that we should scrap our career path and pursue something different. Don’t be tempted! What Forrester brings to light in their article What needs to happen in market...read more

Poor customer service could land you a prime time spot filled with bad reviews on various social media channels for everyone to see. Customers have power, which means they can and will publicize both good and bad experiences, so exceptional customer service is necessary. You probably already know...read more

When it comes to metric data you have the ultimate flexibility in the analytical strategy you can employ. Examples of metric data include population, age, years of education, income, monthly sales, etc. Certain forms brand awareness and customer satisfaction measures can also be considered metric....read more

Survey research principles can be applied to areas outside of consumer or B2B market research. This should be no surprise to readers of this blog. Trade associations are one industry vertical that is tapping into the attitudes of its members. I recently participated in a survey of market researchers...read more

There isn’t a marketer out there who hasn’t at one time or another questioned whether he or she was putting the right messages into the market. After all it is all about how and what we communicate. This is true regardless if we are in acquisition mode or focusing on customer retention techniques....read more

Measuring influence is a common practice in both consumer and B2B marketing research. Understanding the dynamics of the purchase process is critical to both effective messaging as well as the overall design of your sales programs. With that said from the perspective of questionnaire creation there...read more

What goes into a score? In a previous post, it was relayed that one of the primary differences between a survey and an assessment is that questions are scored. There are other differences of course, but assessments, be they employee assessments or knowledge checks before a training course, typically...read more

Demographics are a critical component of consumer behavior. They do not explain the whole of the story, but they can be quite useful in identifying and predicting consumption patterns, voting habits, media usage, and charitable donation likelihood amongst other uses. Demographics can be asked via...read more

Marketing researchers have insight to share. Yet if you are involved in research and answer things truthfully you will, more likely than not, be screened out of most online survey opportunities. In full disclosure on a few occasions I have not listed myself as a research guy because of being really...read more