What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Training Through the Eyes of the 7 Habits (Part 2)

Two weeks ago we began to explore how the 7 Habits of Highly Effective People can apply to the big, wide-world of training.  Today we continue the journey, starting with habit four.(Curious about what habits one–three look like through the eyes of training? Check it out!) HABIT #4—Think Win/Win...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

End of Year Academic Survey

As we round out the academic year, it's important for students to be able to provide feedback about their schools and institutions so educational administrators can improve the experience for the next class.  If you have not crafted an academic survey before, or even just want to make sure that you...read more

Measurement: Marketing's Final Frontier

The marketer's tool box has evolved from being dominated by advertising in the 1960s to dominated by online and social media in the new milennium.  Fully integrated campaigns across a wide range of channels are now the best-in-class model of marketing.  But one thing that hasn't changed is the need...read more

How to Test New Knowledge After Training

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more

It's All in the Semantics

I took my wife out for an early Valentine Day lunch at a new restaurant yesterday. It was a much anticipated meal at a new restaurant, well new for us anyway. Our expectations were exceeded on all dimensions. I have written many posts on loyalty and customer satisfaction as of late, but this time...read more

Three Ideas for Academic Surveys

We have all taken customer service surveys in one form or another but have you ever considered academic surveys to be a form of customer service surveys?  If that seems odd to you, perhaps you want to reconsider your perspective.  Students and families of students are paying for an education, which...read more

Using Surveys for Teacher Evalutions

As school is fast approaching it is time to gear your kids up and have them thinking about class, books, and (of course) teachers. As education becomes increasingly competitive, on local, national and global levels, schools are becoming a bit more sophisticated about gathering information about...read more

New York School Survey: An Example of Education Evaluation at Its Finest

In New York, the Department of Education takes a proactive approach to making improvements to the city's school system with an annual school survey that asks teachers, parents and students between grades 6 and 12 to evaluate the school environment and how well the school is facilitating learning...read more
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