Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best more

Back to the Future: Why Planners Need Feedback at Every Stage

Wednesday, October 21, 2015 is “Back to the Future Day.” If you’ve not seen the movies, in “Back to the Future Part II,” Marty McFly and Doc Brown travel to this date to save his future children, who weren’t born yet in the film’s present, which was 1985, from a horrific future. Confusing. Yes, more

What’s in It For Me? How to Use Survey Incentives Correctly

You’ve heard it all before: Fill out our survey and receive a gift card. Tell us about your experience and be entered to win a free iPad. Rate our product and we’ll send you a free T-shirt. The concept is simple and widely used by organizations looking to increase their survey response rates. more

Cvent Web Surveys is now Inquisium

Tuesday, June 2 was a big day Cvent Web Surveys and we announced that we rebranded as Inquisium. Derived from the word "inquisitive," we help organizations of all sizes build feedback programs that provide reliable, first-hand insights for smart decision making. This rebranding will help us more

Reaching the Constant Sum

Increasingly, the constant sum question format is becoming one of my go to question styles. It allows the respondent to divide their “sum” across a fixed number of categories creating metric data. To clarify the “sum” portion of constant sum does not have to be 100 (as in 100 percent). It could more

What is in a Dichotomy?

By definition a dichotomy has two parts. In the framework of survey design, dichotomous questions have two possible answer choices. The most common being the Yes/No dichotomy. Other options include: True/False Male/Female (although it is becoming increasingly common to see transgender) Up to 45/ more

How to Avoid Survey Fatigue

Ever get tired of eating leftovers for three days in a row? Well, just like leftover fatigue, your customers can also get survey fatigue. With so many companies sending out surveys looking for feedback on a product that was just purchased or a service that was just completed, companies need to more

You're Not Lucky with Data Alone: Acting on Your Survey Data

You’ve set up a survey program. Good. You’ve sent out your survey. Great. You’ve received an overwhelming amount of responses. Even better. But just because your responses are overflowing doesn’t mean you’re lucky and can just start thinking about your next survey. Now you need to put your data more

The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do more

Don’t Click Send Just Yet

What’s the last thing you should do before you send out your survey to the masses? TEST! This is the most important step so you can double check your work to ensure everything looks and is running A-okay. After you’ve been looking at the survey for days, it’s easy for you to miss an error so more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter