Preventing Respondent Frustration

This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent can select any or all options are a valuable question format. However, if not handled correctly...read more

The Magic Behind Creating Averages from Categories

In a recent post we examined the use of numerical data versus ordered ranges. Both methods certainly have their advantages and limitations. Numerical data allows you the ability to apply a full range of statistical tests and the option of creating numerous categorical ranges. In short, it is a...read more

Tradeshows and the Voice of the Customer

As summer winds down and fall comes knocking there still are numerous tradeshows happening or on the near-horizon. These events are obvious candidates for sales and lead generation, but they can also be a cornerstone for voice of the customer efforts. There was a day when paper or postcard surveys...read more

Do We Agree?

Ok so just what is a Likert scale anyway? If you have been in market research, or any form of survey research, for any length of time you have no doubt come across the ubiquitous Likert scale and its strongly agree to strongly disagree framework. In the years I have been involved in constructing...read more

Categories Gone Wild

As someone involved in B2B market research I am intimately aware of the fact that survey response is a function of the questions we ask and the overall length of the survey. Other factors affecting response, both response percentage and the quality of the data, include the engagement level of the...read more

Creating a Winning Website

How would you rate your organization's online customer experience? If you think you deserve a passing grade, congratulations; according to a Forrester study, your website is among only 3% that do. The Huffington Post breaks down some of the key offenders: The information on the website isn't what...read more

Keeping your Survey Reporting On-Track

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

Is Life Really as Simple as Yes or No?

Are questions with dichotomous answers the best use of our online survey design? Answering this question is not as simple as saying Yes or No. Dichotomous questions (those with two response options) may be simple to answer, however they leave one key component behind. Variance allows us to dive more...read more

Do You Have the Wow-Factor?

If you ever watch the X-Factor, you know what Simon Cowell expects. He wants the performers to completely and utterly amaze the audience each and every time ‒ to go the extra mile. Sometimes this happens and sometimes the performers get ahead of themselves, put their best performances first and...read more

How representative is my sample?

The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on, but if the respondents do not form a representative sample then all bets are off for the quality of...read more
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