by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by May 1, 2013
As someone involved in B2B market research I am intimately aware of
the fact that survey response is a function of the questions we ask
and the overall length of the survey. Other factors affecting
response, both response percentage and the quality of the data,
include the engagement level of the...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 19, 2013
Are questions with dichotomous answers the best use of our online
survey design? Answering this question is not as simple as saying
Yes or No. Dichotomous questions (those with two response options)
may be simple to answer, however they leave one key component
behind. Variance allows us to dive more...read more
by December 4, 2012
If you ever watch the X-Factor, you know what Simon Cowell expects.
He wants the performers to completely and utterly amaze the
audience each and every time ‒ to go the extra mile. Sometimes this
happens and sometimes the performers get ahead of themselves, put
their best performances first and...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by October 12, 2012
One of the great advantages of an online survey platform is its
ability to easily create gridded questions. Commonly known as grids
these questions are actually several questions which all use a
common scale. A Likert scale is a good example where respondents
are asked to rate their level of...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by August 10, 2012
How do we know what is important to our customers and those we wish
to do business with? This is the $64,000 question. In survey
research especially that which focuses on consumer or B2B marketing
research this question becomes even more critical in these
slow-growth economic times. This line of...read more
by August 7, 2012
Whether your focus is B2B market research or consumer insights the
odds are high that you will need to compare data from survey to
that of another. This might take the form analyzing various survey
waves measuring brand awareness, customer satisfaction or customer
retention. We might also need to...read more
