Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

New Release Feature: Chapter Looping

We introduced chapters in our last major release, pages of questions that help to provide organization and hierarchical structure to a survey. That was the first step to being able to provide question and section looping. Looping allows respondents to iterate through the same chapter multiple times,...read more

Mining 'Out of Office Messages'

No matter what day or time you send out your survey invitation, if you are in B2B market research, you will come across the emphasis ‘out of office’ or OOO message. The actual counts and the percentage of your invite file that is out of action will vary, although mine seems to average around 10% no...read more

Running Out of Time

The sands of time are running low or so they say. When it comes to time we as consumer and B2B market researchers are being asked to do more with less. This must be the new normal. However, do you spend much time thinking about our respondents and the time commitment we ask of them? I would hope...read more

Survey Reporting Tips

The primary reason to run surveys is to get the right information and insights from your respondents – the feedback that matters. Therefore, the most important part of your survey is the data you collect, and our goal is to ensure that you’re confident with that data, and can use it to drive...read more

Capturing Numerical Data

There comes a time in both consumer and B2B market research that we want to ask respondents to allocate their valuable resources to a task. For example, allocating how much time they spend involved in various activities or perhaps how much they spend on their monthly bills. As survey designers we...read more

Feature of the Month: Data Lists & Matrix-Spreadsheets

This month’s feature that I’d like to highlight is the recent enhancements to two of our question types: data list and matrix-spreadsheet. Data list drop-down: Now survey authors have the option to provide a list of choices in the format of a drop-down data list allowing respondents to choose the...read more

Let's Go Mobile!

I’m goin’ mobile as Pete Townsend once sang. The trend toward all things mobile continues to cruise down the highway unconcerned by high gas prices. Does this mean market research should follow along? I say so with a cautious yes! Why the caution you ask? When we go mobile we should do so with open...read more

Philosophers & Market Researches, One in the Same? Dancing in the Consumer's Shoes

Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task is to create an understanding of the consumer’s mind in which we can shape our brand positioning...read more
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