by April 23, 2013
Just who we are is a question that has been asked by philosophers
since time immemorial. Market research professionals are no
different than those wise men from ancient Greece in this regard.
Our task is to create an understanding of the consumer’s mind in
which we can shape our brand positioning...read more
by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by November 19, 2012
There is no doubt that our job as market researchers has become
easier due to the advent of online questionnaire design. The tools
available to us now have also made it less challenging to create
surveys that are engaging to the respondent which benefits the
overall quality of the data we collect....read more
by October 16, 2012
We are a busy society. There seems to be less and less time for the
smaller things. This is one trend that is negatively impacting
survey response rates. This is a trend in both consumer and B2B
marketing research. Unless you are lucky enough to survey a rabid
fanbase then response rates will always...read more
by September 17, 2012
We all have a unique personality. It is part of what makes us
special to those we call family and friends. It is also a trait
that can be leveraged by marketers, more so for consumer and to a
lesser degree B2B marketing. Even though our own personalities are
unique there is enough commonality that...read more
by August 15, 2012
Advances in online survey design and market research in general
have allowed us to expand outside the realm of just asking the
right questions. In order to ensure participant engagement, and
ultimately higher completion rates, we have to consider the
question formats we use in addition to how they...read more
by July 27, 2012
What goes into a score? In a previous post, it was relayed that one
of the primary differences between a survey and an assessment is
that questions are scored. There are other differences of course,
but assessments, be they employee assessments or knowledge checks
before a training course, typically...read more
by July 23, 2012
According to Wikipedia, ethnicity can be defined as “An ethnic
group is a group of people whose members identify with each other
through a common heritage, consisting of a common culture,
including a shared language or dialect. The group’s ethos or
ideology may also stress common ancestry, religion,...read more
by July 3, 2012
Survey data analysis has been known to generate table after table
of output. If you follow the approach of “run everything to find
anything” the volume of output increases exponentially. It’s times
like these, especially if you are developing a report for senior
management consumption, that the...read more
by June 29, 2012
According to Wikipedia “A value proposition is a promise of value
to be delivered and a belief from the customer that value will be
experienced. A value proposition can apply to an entire
organization, or parts thereof, or customer accounts, or products
or services.” Value props are typically the...read more
