Using Invitation Forwarding to Grow Your Responses

As winter winds its way down and spring looms on the horizon, I was reminded recently of a sampling technique used in the old days that has taken on a new spin. It used to be called snowball sampling. Just as a snowball gets bigger as it rolls down the hill, this form of sampling builds up the...read more

Measuring your confidence

Yes my friends we have entered the political silly season. With a month til the US presidential elections more money will be spent on advertising and on public opinion polls than any other time of the four-year political cycle. It is a good time to be in advertising or research. It is a sure bet...read more

4 Things to Ask Yourself When Analyzing Survey Results

It seems as if most people who deal with anything related to how a business is running must also deal with data.  Data is how we validate business decisions, decide if results are significant or not, and determine the best spend for our money.  As with any data, survey data is important to analyze...read more

Simple Random and Other Sample Designs

As US political mania ramps up, one thing is for certain, it will be a good time for opinion polling. All manner of surveys will be conducted regarding key issues and the personalities and style of potential candidates. The desire is to extrapolate sample findings to the broader market. This is the...read more

Survey Incentives: To Gift or Not to Gift?

Survey incentives are a great way to increase response rates, especially for commercial businesses seeking valuable information about their customers that they may not get otherwise. Survey incentives have been show to increase response rates by upwards of 40 percent, which can be significant if you...read more

Primary or Secondary Research

Companies wanting to conduct market research, need to understand the differences between primary and secondary research and how best to employ the two types for their unique research project. It’s important to consider both since the overall quality and cost of the research project are at stake. A...read more

Survey Sampling Basics: Cost, Margin of Error & Population

Last week we discussed how to determine sample size, or how many people we should approach to participate in our survey research efforts. Let's continue the conversation now with some more factors to consider when creating our sample size:Cost of your research effort: Usually everyone has to make a...read more

Survey Sampling Basics: Analytical Plan, Population Variability & Confidence Intervals

Last time, we discussed some questions we should ask ourselves when we need to determine how many people we should approach to participate in our survey. Let's continue the conversation now with some more factors to consider when determining sample size: Deciding on sample size is one of the steps...read more

Sampling Basics: Questions to Determine Sampling Methods

Deciding on sample size is one of the most important and first steps any survey researcher must take in order to create an effort that is completely successful. Determining the appropriate size and type of sample can be a daunting task. To help you select the perfect sample for your next research...read more

Suveys Are Not A Crystal Ball

A survey is not a crystal ball, but if used correctly, it gives you information you need to make better future decisions. Below are some tips to make it happen. 1. Better Decisions. When you do a survey (or other marketing research), you are checking with your marketplace before deciding to...read more
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