by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by October 9, 2012
Yes my friends we have entered the political silly season. With a
month til the US presidential elections more money will be spent on
advertising and on public opinion polls than any other time of the
four-year political cycle. It is a good time to be in advertising
or research. It is a sure bet...read more
by October 13, 2011
It seems as if most people who deal with anything related to how a
business is running must also deal with data. Data is how we
validate business decisions, decide if results are significant or
not, and determine the best spend for our money. As with any
data, survey data is important to analyze...read more
by September 29, 2011
As US political mania ramps up, one thing is for certain, it will
be a good time for opinion polling. All manner of surveys will be
conducted regarding key issues and the personalities and style of
potential candidates. The desire is to extrapolate sample findings
to the broader market. This is the...read more
by August 17, 2010
Survey incentives are a great way to increase response rates,
especially for commercial businesses seeking valuable information
about their customers that they may not get otherwise. Survey
incentives have been show to increase response rates by upwards of
40 percent, which can be significant if you...read more
by June 17, 2010
Companies wanting to conduct market research, need to understand
the differences between primary and secondary research and how best
to employ the two types for their unique research project. It’s
important to consider both since the overall quality and cost of
the research project are at stake. A...read more
by June 2, 2010
Last week we discussed how to determine sample size, or how
many people we should approach to participate in our survey
research efforts. Let's continue the conversation now with some
more factors to consider when creating our sample size:Cost of your
research effort: Usually everyone has to make a...read more
by May 28, 2010
Last time, we discussed some questions we should ask ourselves when
we need to determine how many people we should approach to
participate in our survey. Let's continue the conversation now with
some more factors to consider when determining sample size:
Deciding on sample size is one of the steps...read more
by May 21, 2010
Deciding on sample size is one of the most important and first
steps any survey researcher must take in order to create an effort
that is completely successful. Determining the appropriate size and
type of sample can be a daunting task. To help you select the
perfect sample for your next research...read more
by April 12, 2010
A survey is not a crystal ball, but if used correctly, it gives you
information you need to make better future decisions. Below are
some tips to make it happen. 1. Better Decisions. When you do a
survey (or other marketing research), you are checking with your
marketplace before deciding to...read more
