Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Tracking changes in the consumer's mind (part 1)

Market research studies serve many purposes. With each purpose comes its own set of unique survey questions and design challenges. The tracking study is one of those projects that are commonly employed in both consumer and B2B market research settings. Consistent with its name, researchers who...read more

Doing Matrix Questions Right

Data quality and integrity needs to be at the core of what we as consumer and B2B market researchers deliver to our clients. With that said there are design techniques that we can employ that will encourage better respondent behavior and move the needle toward our goal of delivering quality data....read more

It’s back! How to Avoid the Top Crimes in Customer Survey Design

Back in March we hosted our Crimes in Survey Design webinar. And since we had an overwhelming amount of interest, we are now partnering with Omega to host this webinar again with more of a ‘customer’ survey focus. About this webinar: Survey research is about asking the right questions of the right...read more

If I knew then what I know now - exporting data

Online survey platforms such as Cvent offer fantastic views into the data. You can have real-time visuals as well as tabular reporting. However there is a divide between survey platforms and analytical tools such as SPSS, SAS or R. These packages allow you access to the full power of statistical...read more

If I knew then what I know now - multi-channel surveys

What I knew then… I heard a statistic yesterday that the average smartphone user is never more than three feet away from their phone. I am not sure I find this good, bad or I'm just indifferent, but it does play into our need as consumer and B2B market researchers to expand our delivery options. The...read more

The Value of an Anonymous Survey

Gathering employee feedback as we all know is extremely important. It can provide insights into what motivates our employees, what impedes their growth, what they love/hate, how they feel about the office environment, benefits, etc. Employee surveys come in all shapes and sizes, but there’s one...read more

Preventing Respondent Frustration

This post applies to consumer and B2B market researchers as well as those who design questionnaires for measuring employee satisfaction and engagement. Multiple response questions where the respondent can select any or all options are a valuable question format. However, if not handled correctly...read more

The Worst Survey Crime

There are many crimes that can take place when designing a survey, but there’s one crime that’s worse than any others. If you commit this crime, there’s no real benefit to even conducting a survey (whether it be market research, an employee or customer survey, a training evaluation, etc.). What is...read more

Balancing Competing Demands

As a Libra it is fairly easy for me to visualize the need for balance. As someone who practices consumer and B2B market research, I can also see this same need in my professional work. Although I am by no means a professional counselor it has become apparent to me that in order to achieve a balanced...read more
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