Using Research to Maximize Success

Not all product or service launches will be successful. There are statistics aplenty that will confirm the challenges faced when starting a business or launching a new product. More will fail than will succeed. Market success is an equation with an ever changing slate of variables, yet one will...read more

Using Surveys to Support PPC Efforts

Social media and big data are all the rage, but survey research should not be left out of the market intelligence mix. A perfect example is the use of surveys to compliment Google AdWords to develop a refined list of search terms for use in pay per click (PPC) advertising and search engine...read more

Free Flowing in the Data River

As the wheel of the year turns the discussion arises regarding the relevance of survey research in a big data world. This topic keeps coming back like a soul working out its karmic issues. The cynics, and there are many, state that surveys are flawed by their nature and are no longer needed with the...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Timely Response is Critical

In the voice of the customer world it is our role as market researchers to listen and follow through on what the customers are saying. Quite often this puts us in the position of ‘middle men’ between the customers and internal groups (e.g. sales, marketing, finance, customer service, etc.) ...read more

How Well Do You Know Your Customers?

How much do you know about your customers? I mean do you really know them? At the heart of consumer market research lays a wealth of attitude data that is seldom tapped into. Leading marketers have taken the time to delve into this pool because they realize that attitudes precede behavior. How we...read more

Keep it Simple

Online survey design is a bit science, a bit art and wee bit of magic. Today we are going to focus on the artistic side of the equation. The development of HTML, Flash and the numerous other aspects that make the Internet experience and enjoyable one have expanded the toolkit available to survey...read more

Using secondary data

The joy of the Internet, amongst many, is that it has made the job of being a market researcher just a bit easier. It has also complicated many aspects of our daily lives - but that is a tale for another day. Here’s an example: I have been tasked with creating a survey to measure attitudes of...read more

Are Two Heads Better Than One?

Two heads are better than one, but is this the case in survey research? When it comes to questionnaire design the trend has definitely been towards shorter is better. Lean questionnaires are the new chic. This trend certainly argues against the use of multiple measures of a construct which would...read more

Surprising and Delighting

To surprise and delight should be the goal of all marketers. As a philosophy it is bound to increase customer satisfaction and ultimately lead to increased customer retention and quite potentially enhanced profitability. I had such an experience at the grocery store recently. After agonizing over...read more
Crimes in Design Webinar
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