by May 22, 2013
In the voice of the customer world it is our role as market
researchers to listen and follow through on what the customers are
saying. Quite often this puts us in the position of ‘middle men’
between the customers and internal groups (e.g. sales, marketing,
finance, customer service, etc.)...read more
by December 6, 2012
How much do you know about your customers? I mean do you really
know them? At the heart of consumer market research lays a wealth
of attitude data that is seldom tapped into. Leading marketers have
taken the time to delve into this pool because they realize that
attitudes precede behavior. How we...read more
by November 9, 2012
Online survey design is a bit science, a bit art and wee bit of
magic. Today we are going to focus on the artistic side of the
equation. The development of HTML, Flash and the numerous other
aspects that make the Internet experience and enjoyable one have
expanded the toolkit available to survey...read more
by October 18, 2012
The joy of the Internet, amongst many, is that it has made the job
of being a market researcher just a bit easier. It has also
complicated many aspects of our daily lives - but that is a tale
for another day. Here’s an example: I have been tasked with
creating a survey to measure attitudes of...read more
by July 26, 2012
Two heads are better than one, but is this the case in survey
research? When it comes to questionnaire design the trend has
definitely been towards shorter is better. Lean questionnaires are
the new chic. This trend certainly argues against the use of
multiple measures of a construct which would...read more
by July 10, 2012
To surprise and delight should be the goal of all marketers. As a
philosophy it is bound to increase customer satisfaction and
ultimately lead to increased customer retention and quite
potentially enhanced profitability. I had such an experience at the
grocery store recently. After agonizing over...read more
by December 21, 2011
Tis the season for looking back and looking forward, makes you feel
a bit like Janus, the Roman deity of beginnings and transitions.
Thinking back over the course of the year one phrase seemed to
capture lion’s share of the headlines…“Big Data.” All things mobile
were in the public eye as well. What...read more
by December 5, 2011
Should your data collection methods be limited to one channel?
Short answer is no! Although email is king and the web-survey is
his empire, there are technologies, both old and new that argue for
a hybrid delivery of your survey. Mobile delivery has grown
significantly in sophistication since the...read more
by October 5, 2011
One of the joys of using online survey platforms, such as Cvent, is
the ability to incorporate audio and visual media into the survey
flow. In the days of old, actually not that far back, we would
sequester respondents into a room and show them prospective
commercials or play them audio tracks over...read more
by September 22, 2011
Much of the change in the market research industry revolves around
moving data collection online. Tools such as Cvent Web Surveys are
excellent at collecting survey data interactively, yet they are
also capable of producing easy to read print surveys. Why in this
day of the internet would you want...read more
