by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by April 26, 2013
Online survey platforms, such as Cvent, offer the user a wide
variety of tools designed to maximize the user experience. After
all isn’t that what we are looking for…an engaged respondent that
provides truthful and enlightened responses? With that said it
amazes me how many surveys go out that do...read more
by March 25, 2013
Customer satisfaction measurement can be best described as part
art, part science, and part intuition. Regardless of how you view
it there are several moving parts to this equation. Satisfaction,
as a measure itself, is part of a larger equation centered on
profitability. When designing a...read more
by March 5, 2013
Seldom is there a customer experience that doesn’t have an
underlying emotional dimension. Harnessing this fact is an issue
that Big Data has yet to fully resolve. However, for decades those
in the consumer behavior camp have understood this. The emotional
component to a decision or experience is...read more
by February 27, 2013
When is two not better than one? In survey design two is certainly
not better than one. In this case it refers to the use of
double-barreled questions. Those with little research training
often do not realize they are combining two distinct elements into
one question. The best practice is to...read more
by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by February 12, 2013
In one of Ozzy Osbourne’s songs he uses the phrase “going forward
in reverse.” Little did the singer know that his lyrics would also
apply to survey research, specifically to the area of questionnaire
design. One of the key concerns facing researchers today is
data quality. It is all too easy for...read more
by January 23, 2013
Missing data can quickly turn your actionable consumer
insights into a lackluster pile of data. It is an issue that both
consumer analytics professionals and B2B market researchers face on
a regular basis. It is also an issue with which database marketers
must contend. In essence, data is missing...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 4, 2012
I recently taught a session of introduction to quantitative
methods. The students brought up several excellent questions
including a series on data types. There is no way of escaping at
least a cursory chat on data types if you are involved in either
consumer or B2B market research. The...read more
