by May 6, 2013
What makes a community? Well certainly it is a collection of unique
individuals who call a single place home. It is also a place where
businesses hang their shingle. Collectively the residents and
businesses work together and if all goes well the community can
thrive. However, there is something...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by December 21, 2012
You dress your dogs up for the holidays and you’re convinced they
love their Santa outfits, the jingle bells around their neck, or
whatever it is they might be wearing. They looks so cute and
festive that you “ooo and awe” over them, take their pictures
(while bribing them with a treat to sit still)...read more
by November 28, 2012
The rise of online polls and surveys has lead many market
researchers to create their own online panels. The reasons behind
this trend are many, but namely include the lower cost of sample
and the relative ease of deploying a project, especially in terms
of time needed to fill the quota. Online...read more
by October 8, 2012
Your cell phone can be used for just about everything these days,
from paying bills or finding a place to eat, to ensuring you locked
your front door - from the other side of the country. Can it also
help strengthen your customer relationship management strategy?
Erika Morphy at CRM Buyer wrote a...read more
by July 23, 2012
Within the realms of consumer and B2B marketing, there is a space
where features dance with benefits and customer needs are met or
exceeded. It is easy to see a product’s features, e.g. size, shape,
colors, accessories, etc., however it can be a bit more complicated
to assess the features built into...read more
by June 1, 2012
In survey research there is a natural tendency to put the majority
of our energy into the front-end or the data collection process.
However, when we build online surveys we have to keep in mind the
back-end. When we analyze survey data we are limited by the
constraints we built into the...read more
by May 2, 2012
Surveys are a form of structured communication. In a sense they are
a “marketing campaign” just the same as an outbound email designed
to solicit a sale, acquire a new customer or re-engage a lost
customer. Our “sale” is a completed survey, our currency or profit
if you will is information. With...read more
by May 1, 2012
What’s the difference between a survey and a poll? As we enter the
political season, groups are conducting research weekly in an
attempt to measure public opinion, an ever moving target. At the
basic level both surveys and polls are designed to measure
attitudes, awareness and perception. Public...read more
