by June 5, 2013
As I have mentioned before randomness can be a very useful tool in
survey research. Online survey platforms such as Cvent allow the
survey designer to add a level of randomness to the question design
process including: Randomize categories within a question to
prevent order bias (there is an...read more
by April 30, 2013
Chapters in a book are self-contained entities which could stand
alone, but are better suited to be part of a larger whole. The new
revision to the Cvent online survey platform allows the researcher
to group questions into a chapter. This new feature is well adapted
for scoring sections within an...read more
by March 28, 2013
The concept of a New York minute can be applied to market research.
For those who do not know a New York minute is an instant, which is
infinitely shorter than the 60-second minute you and I work with.
In the current haze of cloud-based thinking, we can apply this
short attention span metric via the...read more
by February 13, 2013
Online survey platforms have provided B2B market researchers and
their kin in the consumer space expanded options for questionnaire
design. These options afford us the ability to create surveys that
are both engaging to the respondent and more likely to yield
actionable data for our clients.With the...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by November 26, 2012
Measuring customer satisfaction is as much art as it is science.
The mix of art and science varies, but one thing is for sure as we
enter the 2012 holiday shopping season a great deal of attention
will be paid to how satisfied customers are with their shopping
experience. Retail surveys will be...read more
by October 18, 2012
The joy of the Internet, amongst many, is that it has made the job
of being a market researcher just a bit easier. It has also
complicated many aspects of our daily lives - but that is a tale
for another day. Here’s an example: I have been tasked with
creating a survey to measure attitudes of...read more
by October 9, 2012
Let’s now prepare for a return to the Political Silly Season.
Sample size, confidence levels and intervals are critical to the
public opinion polling process. However, another crucial aspect for
consideration by researchers of all stripes is the nature of the
sample and of the respondents.It is all...read more
by September 18, 2012
Come one, come all may be a useful approach for some, but in
today’s world of online market research it is wasteful. How do we
assure we get data from the key groups we want to reach? That’s a
simple answer we use quotas.Quotas are method of limiting who
responds to the survey (or portions of it)...read more
by July 23, 2012
According to Wikipedia, ethnicity can be defined as “An ethnic
group is a group of people whose members identify with each other
through a common heritage, consisting of a common culture,
including a shared language or dialect. The group’s ethos or
ideology may also stress common ancestry, religion,...read more
