by June 12, 2013
Previously I spoke about the iceberg principle which states
that only 10% of a problem’s true nature is visible to decision
makers. It is the 90% that lies below the surface that offers
market researchers the greatest opportunity to do good for our
organizations.In order to reach a comprehensive...read more
by June 11, 2013
Market research, and by association survey research in general, was
not designed to be a random fishing trip. This is not to say that
randomness isn’t important to our cause, but is not the key driver
if you will. Yet, it seems as if so many projects occur at the whim
of a CMO who may or may not...read more
by January 25, 2013
Well the good news is that I am back on the podium instructing
another session of Market Research 101. Teaching brings many joys
for me, one in particular is that it challenges me to go back over
my practices and check to see if they are indeed ‘best practices.’
In a recent class session we began a...read more
by January 3, 2013
I recently had a purchase experience that is applicable to the way
we incent our respondents to complete a survey. Although you are
more apt to see these approaches in the consumer space it is
applicable in a B2B market research setting. What was memorable
about this experience was the expediency in...read more
by October 10, 2012
Webster's Dictionary defines "social CRM" as...no, just kidding.
Trying to concretely define social customer relationship management
is tricky, as a simple Google search will show. There's no one
definitive and explicit meaning, so much as a conglomeration of
opinions and buzzwords like "social...read more
by September 28, 2012
In the halcyon days, marketers could put almost anything into the
market and it would sell (does anyone remember Pet Rocks?) Such are
not these days anymore. With a slow growth economy, marketers have
to differentiate their products and services. According to
BusinessDictionary.com product...read more
by August 15, 2012
As the political season heats up we'll begin to see more polls and
surveys of political attitudes. Both parties use survey data to
shape and continuously refine their positions on key issues and the
messages their candidates provide. In this sense, political
research is akin to consumer or B2B...read more
by August 7, 2012
Whether your focus is B2B market research or consumer insights the
odds are high that you will need to compare data from survey to
that of another. This might take the form analyzing various survey
waves measuring brand awareness, customer satisfaction or customer
retention. We might also need to...read more
by July 26, 2012
Two heads are better than one, but is this the case in survey
research? When it comes to questionnaire design the trend has
definitely been towards shorter is better. Lean questionnaires are
the new chic. This trend certainly argues against the use of
multiple measures of a construct which would...read more
by July 25, 2012
In the course of a recent conversation with a colleague the
question was asked “How do you define what your best customers look
like?” There are several definitions that could be employed and
depending upon the data sources you have available you could have
multiple definitions. This indeed a...read more
