by March 14, 2013
As winter winds its way down and spring looms on the horizon, I was
reminded recently of a sampling technique used in the old days that
has taken on a new spin. It used to be called snowball sampling.
Just as a snowball gets bigger as it rolls down the hill, this form
of sampling builds up the...read more
by January 29, 2013
In a recent post, I covered segmentation basics and briefly
examined the debate around which variables are best used for the
project. The point to remember is that marketing organizations can
often benefit from multiple segmentations depending upon the end
user (e.g. direct marketing, sales,...read more
by October 10, 2012
Webster's Dictionary defines "social CRM" as...no, just kidding.
Trying to concretely define social customer relationship management
is tricky, as a simple Google search will show. There's no one
definitive and explicit meaning, so much as a conglomeration of
opinions and buzzwords like "social...read more
by September 28, 2012
In the halcyon days, marketers could put almost anything into the
market and it would sell (does anyone remember Pet Rocks?) Such are
not these days anymore. With a slow growth economy, marketers have
to differentiate their products and services. According to
BusinessDictionary.com product...read more
by September 21, 2012
As a father and an avowed market researcher, it is truly a good day
when both these roles overlap. They are currently in conjunction as
my youngest daughter Lilly is studying statistics as part of her
8th grade mathematics course. All researchers, including those
involved in consumer and B2B...read more
by July 25, 2012
In the course of a recent conversation with a colleague the
question was asked “How do you define what your best customers look
like?” There are several definitions that could be employed and
depending upon the data sources you have available you could have
multiple definitions. This indeed a...read more
by July 23, 2012
According to Wikipedia, ethnicity can be defined as “An ethnic
group is a group of people whose members identify with each other
through a common heritage, consisting of a common culture,
including a shared language or dialect. The group’s ethos or
ideology may also stress common ancestry, religion,...read more
by May 4, 2012
According to Dictionary.com integrity is defined as “adherence to
moral and ethical principles; soundness of moral character;
honesty.” Our goal as market researchers is to provide actionable
insights that can drive more effective marketing. This is true
regardless of whether or not our focus is B2B...read more
by March 28, 2012
Everyone knows what an executive summary is: it's where you
summarize the key points of your sales proposal. Right? Wrong.
According to Geoffrey James, author of the most visited sales blog
in the world, an executive summary should tell the customer why
they should buy from you. Not only that, but...read more
by March 23, 2012
According to a recent survey, asking for input from your
target audience can save businesses, particularly start-ups, big
bucks. Because new businesses are most susceptible to failure, it
is especially important for them to survey customers before making
any big business decisions. Some...read more
