by May 14, 2013
Greg's most recent post, Get Back to the Trenches, reminded me of a
session I attended at the recent Mid-Atlantic Marketing Summit.
Where Ken Chow, CMO at LogiAnalytics, Tom Kohn, Former EVP of
Digital at Cygnus Business Media, Bob London, Founder &
President of London Ink, and Bob Ragsdale, VP of...read more
by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 28, 2013
If there were one industry that could truly benefit from consumer
insight research, it is the restaurant industry. Granted there are
the giants of the industry, e.g. McDonalds or Chik-fil-A, that have
teams dedicated to dissecting every aspect of the customer
experience, but the biggest gains can...read more
by March 15, 2013
Is market research becoming irrelevant? If you follow the published
works of Forrester Research then you may be tempted to believe that
we should scrap our career path and pursue something different.
Don’t be tempted! What Forrester brings to light in their article
What needs to happen in market...read more
by January 30, 2013
Are products services and vice versa? There is a bit of confusion
in the marketing waters nowadays about this issue. Essentially,
from my humble perspective, there is little difference between a
product and a service. Yes, it is difficult to load a service into
your car and install it in your...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 26, 2012
Recent statistics once again reinforce that customers are looking
for exceptional customer service, and if they don’t find it one
place, they will look elsewhere—customers have the power. According
to research by Oracle in their 2012 CX Index Report ‘Why customer
satisfaction is no longer good...read more
by December 3, 2012
Have you had a chance to check out the new features that debuted
with the web survey new release last month? If not, make sure you
do the next time you log in. Or, if you’re new to Cvent, visit our
calendar to see a demo that will walk you through the
inner-workings of the tool. In the meantime, we...read more
by November 19, 2012
There is no doubt that our job as market researchers has become
easier due to the advent of online questionnaire design. The tools
available to us now have also made it less challenging to create
surveys that are engaging to the respondent which benefits the
overall quality of the data we collect....read more
by October 12, 2012
One of the great advantages of an online survey platform is its
ability to easily create gridded questions. Commonly known as grids
these questions are actually several questions which all use a
common scale. A Likert scale is a good example where respondents
are asked to rate their level of...read more
