by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by October 15, 2012
Surveys, be they for consumer or B2B marketing research, are all
about choices. Sometimes it is best to force the respondent to pick
one choice, other times we as survey creators need to give the
respondent more room to breathe. This in short means allowing them
to select multiple options. The...read more
by August 27, 2012
One of the key roles researchers play in both consumer and B2B
marketing research is that of advocate for the voice of the
customer. We fulfill this role with both quantitative and
qualitative data collection, including social media analysis. Given
that the pace of information is increasing what can...read more
by July 12, 2012
Let’s do the time warp again or so they sang in The Rocky Horror
Picture Show: How does this relate to survey questionnaire design?
Time is one asset we can never get back so those of us involved in
data collection must be conscious not only of the time it takes a
respondent to complete our survey,...read more
by May 18, 2012
The choice is yours as the survey creator. How we phrase a question
impacts our ability to gather feedback and conduct survey data
analysis. I was reminded of this recently when looking at a
question regarding annual spend per employee on training. There are
two basic options we as survey authors...read more
by May 3, 2012
Last Friday, National Tell a Story Day, inspired this month's
Throwback Thrusday because survey reports and analysis is just
that: Telling a Good (Compelling) Story. Whenever you tell a story,
you have to start by setting the stage. The same is true with
research reports whether you're working on...read more
by March 2, 2012
Surveys as lead generation tools, this sounds like an abomination.
However, they can be conducted in the spirit of both research and
sales. In the old days of marketing research, when phone calls were
one of the primary tools for data collection, unscrupulous sales
people would lead with a survey...read more
by January 18, 2012
Most of my posts have centered on marketing research or the use of
survey techniques to measure marketing phenomena. However, survey
research has applications well beyond the measure of customer
satisfaction, brand awareness or even employee relations. The use
of surveys to gather opinions, usage...read more
by January 6, 2012
Having created and worked with in-house panels for several years I
can certainly say there are as many pitfalls as there are benefits.
To start, let’s take a look at a few ways to create a panel. As we
get deeper into the month I will pull together thoughts on
techniques for effectively managing the...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
