Using Iteration to Get to Better Ideas

As market researchers sometimes we have to stop and enquire why we do what we do. We also need to understand that we carry our own internal set of biases which can impact our decisions, and how we approach our internal and external clients with recommendations.From the product, brand or market...read more

Throwing in the Chips

As a B2B market researcher, I am often called on to query survey respondents and ascertain their preference for or strength of belief in a variety of topics. As there is more than one way to the truth, we have multiple techniques which we can draw from to elicit this preference data. Likert scales...read more

Free Flowing in the Data River

As the wheel of the year turns the discussion arises regarding the relevance of survey research in a big data world. This topic keeps coming back like a soul working out its karmic issues. The cynics, and there are many, state that surveys are flawed by their nature and are no longer needed with the...read more

Capturing Numerical Data

There comes a time in both consumer and B2B market research that we want to ask respondents to allocate their valuable resources to a task. For example, allocating how much time they spend involved in various activities or perhaps how much they spend on their monthly bills. As survey designers we...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

It's all about the choices

Surveys, be they for consumer or B2B marketing research, are all about choices. Sometimes it is best to force the respondent to pick one choice, other times we as survey creators need to give the respondent more room to breathe. This in short means allowing them to select multiple options. The...read more

Adding Alerts to Surveys

One of the key roles researchers play in both consumer and B2B marketing research is that of advocate for the voice of the customer. We fulfill this role with both quantitative and qualitative data collection, including social media analysis. Given that the pace of information is increasing what can...read more

The Time Warp & Survey Design

Let’s do the time warp again or so they sang in The Rocky Horror Picture Show: How does this relate to survey questionnaire design? Time is one asset we can never get back so those of us involved in data collection must be conscious not only of the time it takes a respondent to complete our survey,...read more

The Market Research Balancing Act

The choice is yours as the survey creator. How we phrase a question impacts our ability to gather feedback and conduct survey data analysis. I was reminded of this recently when looking at a question regarding annual spend per employee on training. There are two basic options we as survey authors...read more
Crimes in Design Webinar
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