by January 16, 2013
Making the connection between survey data and information stored in
transactional data warehouses or CRM systems allows the consumer or
B2B market researcher to exponentially grow the value of the
customer insights they deliver. As with most survey-related topics,
there is more than one way to make...read more
by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by June 20, 2012
Demographics are a critical component of consumer behavior. They do
not explain the whole of the story, but they can be quite useful in
identifying and predicting consumption patterns, voting habits,
media usage, and charitable donation likelihood amongst other uses.
Demographics can be asked via...read more
by June 6, 2012
If you believe the pundits then the slew of bad economic news
points back to a recession. Regardless of your thoughts on whether
or not we will limp along or fall back, we must take the time to
rethink our approach to how we market our products and services.
This is the case for B2B marketers as...read more
by May 23, 2012
Consumer, as well as B2B market research, has long been thought of
as a strategic tool best suited for segmentation, positioning and
brand awareness measurement. However, consumer survey research can
be used for tactical support of sales and customer service. In
concert with CRM systems, online...read more
by April 9, 2012
If you are not on LinkedIn and following one of the many marketing
and online survey research groups then I highly suggest you do so.
There are good nuggets to be found. I recently came across an
interesting post by blogger Akshay Kanyal on ways for increasing
online response rates. Much of this is...read more
by April 9, 2012
Customer Relationship Management software can be a fantastic asset
for any business. It's pretty easy to see an almost instantaneous
improvement in things like sales and marketing operations. But are
you using CRM to its fullest extent? Marianne Cotter at
crmsearch.com shares five ways CRM analytics...read more
by March 2, 2012
Surveys as lead generation tools, this sounds like an abomination.
However, they can be conducted in the spirit of both research and
sales. In the old days of marketing research, when phone calls were
one of the primary tools for data collection, unscrupulous sales
people would lead with a survey...read more
by February 21, 2012
There was a time when random digit dialing was the means, and phone
surveys were king. During these early days it was not unheard of
for ‘market research’ to be used as an entry-point for a sales
call. Selling under the guise of research, also known as sugging,
has since been deemed as unethical and...read more
by February 15, 2012
Level 1 Evaluation relates to the feedback of the participants to
the training event. Typically the participants are given "smiley
sheets" to indicate their level of satisfaction with the program.
As discussed in the earlier post, many categories are evaluated
during level 1 evaluation. They include...read more
