by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by April 9, 2012
Customer Relationship Management software can be a fantastic asset
for any business. It's pretty easy to see an almost instantaneous
improvement in things like sales and marketing operations. But are
you using CRM to its fullest extent? Marianne Cotter at
crmsearch.com shares five ways CRM analytics...read more
by April 3, 2012
I’m very excited to share some new findings on the customer
feedback management space that were just uncovered by an Aberdeen
Group research study! Cvent has sponsored a new study from
Aberdeen, titled “Customer Feedback Management: Leveraging Voice of
the Customer to Amplify Business Results,” that...read more
by March 2, 2012
Surveys as lead generation tools, this sounds like an abomination.
However, they can be conducted in the spirit of both research and
sales. In the old days of marketing research, when phone calls were
one of the primary tools for data collection, unscrupulous sales
people would lead with a survey...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by January 12, 2012
Technology is making it easier than ever to expand into new markets
and collaborate across cultures. With clients in over 50 countries,
we understand the need to want to collect feedback in multiple
languages. As such, we added the ability to conduct surveys in
languages other than English to the...read more
by December 21, 2011
Today, I started going through the Web Survey blog analytics to see
which of our articles were the most popular. We wrote and published
a staggering 476 posts so far in 2011! Next week I'll be sharing
the Top 25 Most Popular Posts of 2011. However, some of my
favorites just didn't make the cut this...read more
by October 17, 2011
Marketing automation and revenue performance management are the
newest buzz words for marketers. We're being asked to improve the
quality of leads that reach our sales teams, so they can spend more
time doing what they do best: winning more business. At the same
time, we're being asked to measure...read more
by September 21, 2011
Dan Ariely: Beware Conflicts of Interest I love this story. Towards
the end Dan says "The most difficult thing, of course, is to
recognize that sometimes we are too blinded by our own
incentives... When I was doing these experiments, I was helping
science. I was eliminating the data to get the true...read more
by September 8, 2011
According to a recent LinkedIn poll, 44% of respondents said the
top priority for their HR department over the next 12 months is
employee engagement and loyalty. In my opinion, this is a pretty
big deal—and quite the mentality shift! I'm encouraged by these
poll results. But it certainly leads to...read more
