by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by April 9, 2012
Customer Relationship Management software can be a fantastic asset
for any business. It's pretty easy to see an almost instantaneous
improvement in things like sales and marketing operations. But are
you using CRM to its fullest extent? Marianne Cotter at
crmsearch.com shares five ways CRM analytics...read more
by March 19, 2012
In the last blog on Level 1 Evalations, we looked at different
scales that can be used in creating a survey. Here let us consider
some of the characteristics the items on the scales need to have so
that the respondents can answer the survey effectively. “Items”
means the “questions” or “statements”...read more
by January 20, 2012
When I began thinking about a post on geo-demographics, it felt
somewhat off topic for a survey-related blog. Then my senses
cleared. In the research business, this goes for both consumer and
B2B marketing research, the elements of demographics and geography
are powerful predictors of behavior. If...read more
by January 17, 2012
On a fundamental level, the surveys we author for our clients are
nothing more than data collection platforms. It is the astute
researcher that realizes there are many ways to capture data
through the questions asked. The question we must ask ourselves is
who is our audience?Knowing your audience...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by January 6, 2012
Having created and worked with in-house panels for several years I
can certainly say there are as many pitfalls as there are benefits.
To start, let’s take a look at a few ways to create a panel. As we
get deeper into the month I will pull together thoughts on
techniques for effectively managing the...read more
by December 16, 2011
With Christmas only 8 days away, you know the big man is doing his
final check on his Naughty and Nice lists. This week Jimmy Kimmel
was doing his part to help Santa identify the Naughty and Nice
kids. If you didn't catch that episode, check out this short video:
Like Jimmy, Consumer Reports is...read more
by October 17, 2011
Marketing automation and revenue performance management are the
newest buzz words for marketers. We're being asked to improve the
quality of leads that reach our sales teams, so they can spend more
time doing what they do best: winning more business. At the same
time, we're being asked to measure...read more
by January 4, 2011
We all know the power of information, and surveys can be a great
way to get essential information efficiently. Some companies,
depending on the frequency and need for surveys, rely on survey
software in order to make questionnaire creation, data collection,
and survey analysis a swift and easy...read more
