by April 11, 2013
There was a day not long ago that advertising testing involved
sitting large numbers of people in a room and showing them ads
embedded in pilot television shows with a pre-exposure survey and a
post-test assessment following the programming and ad exposure. My
how things have changed! With the...read more
by March 15, 2013
Is market research becoming irrelevant? If you follow the published
works of Forrester Research then you may be tempted to believe that
we should scrap our career path and pursue something different.
Don’t be tempted! What Forrester brings to light in their article
What needs to happen in market...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 26, 2012
Recent statistics once again reinforce that customers are looking
for exceptional customer service, and if they don’t find it one
place, they will look elsewhere—customers have the power. According
to research by Oracle in their 2012 CX Index Report ‘Why customer
satisfaction is no longer good...read more
by November 19, 2012
There is no doubt that our job as market researchers has become
easier due to the advent of online questionnaire design. The tools
available to us now have also made it less challenging to create
surveys that are engaging to the respondent which benefits the
overall quality of the data we collect....read more
by August 27, 2012
One of the key roles researchers play in both consumer and B2B
marketing research is that of advocate for the voice of the
customer. We fulfill this role with both quantitative and
qualitative data collection, including social media analysis. Given
that the pace of information is increasing what can...read more
by February 2, 2012
A few years ago, I wrote a post titled, Market Research Process: 6
Steps to Project Success. It's one of those posts that is
constantly one of the most viewed posts on the blog. Because it's
one of the most popular posts of all time, I think it's time to
give it a refresh. So for our first Throwback...read more
by February 2, 2012
With a lot of focus on ROI on training, and other metrics of
training, many times training managers and others forget that the
good ol' Level 1 training feedback is also very important. The
Kirkpatrick Level 1 measures the participant reaction or feedback
to the entire training event. In fact, Level...read more
by January 20, 2012
When I began thinking about a post on geo-demographics, it felt
somewhat off topic for a survey-related blog. Then my senses
cleared. In the research business, this goes for both consumer and
B2B marketing research, the elements of demographics and geography
are powerful predictors of behavior. If...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
