[Infographic] Free Survey Tools vs. Paid Survey Solutions

If you’re looking to build a survey to collect feedback, you might find yourself searching phrases online such as ‘free survey creation,’ ‘free survey tools’ or something along those lines. And guaranteed, numerous options will appear in your search results. With so many free survey tools at your...read more

Gap v. Lincoln a.k.a. Matthew McConaughey & the VOC

Alright, alright, alright,. In case you missed it, there were two advertising campaigns launched around the same time that recently garnered a lot of interest in the ad world, and they both have pretty similar themes. Gap recently went through a brand overhaul. They went with a darker, sexier angle,...read more

Survey Email Alerts: Vital for Hotel Management

With hotel guests always on the move, it’s can be challenging to know how their stay is going. However, at some point during their stay or while they’re checking out, it’s critical to survey them. This will help you know how they enjoyed the hotel, what services they used, what they wished the hotel...read more

Zero to 100 - Using Numeric Scales in Survey Design

When considering the type of data needed from a survey question we have several choices; nominal, ordinal, interval and ratio. In addition to the type of data, most survey platforms offer the survey author a wide variety of visual presentations. This post focuses on the use of numerical scales...read more

Swipe Right: Survey Lessons from Tinder

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene for better or worse. And it’s really a simple concept. The app integrates with Facebook, pulling in users’ Facebook...read more

Should We Use Incentives for Survey Response?

We seem to need an incentive nowadays before we are willing to do anything. As our lives have become busier, taking even a few minutes for a survey can be perceived as time wasted. This has led to an increasing reliance on incentives to motivate survey response. In the days of old it was common to...read more

Fantasy Football and Customer Feedback

Last night, the NFL opened its 2014 season with a matchup pitting the defending Super Bowl Champion Seattle Seahawks against the Green Bay Packers. Millions of viewers tuned in to get their first taste of football season. While a small contingent of fans probably watched because of an allegiance to...read more

Redirecting Traffic Using the Reference IDs

Which way did he go? As professional market researchers we spend a great deal of time and energy focused on getting participation for our surveys, and ensuring they have a positive experience, all the while keeping our fingers crossed that meaningful data is collected. We also need to consider where...read more

Make Time for Employee Feedback

The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an expensive and time-consuming task to recruit and onboard a new employee. Just as we are concerned with customer acquisition and retention the same thinking can be applied to...read more

The Motivation Gap: How to Keep a Multi-Generational Workforce Engaged

Inter-generational differences between Baby Boomers, Generation X, and Generation Y are especially pronounced in the workplace. It’s not hard to see why. The sheer range of communications styles, skill sets, aspirations, and values of different employees sitting side-by-side, confined within the...read more
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