April is International Customer Loyalty Month! It should go without saying that April should not be the only month you give customer loyalty focus. There are huge business benefits to creating loyal customers. However, Customer Loyalty Month should serve as a reminder to review your customer programs and evaluate your KPIs for customer loyalty measurement.
To motivate you this month, and into the rest of the year, I wanted to share 25 great quotes for customer-centric organizations!
(If you were hoping for more tactical advice today, be sure to register for our upcoming webinar Leveraging Voice of the Customer to Amplify Business Results on May 9th at 2pm.)
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.
Unless you have 100% customer satisfaction…you must improve.
Success is the result of perfection, hard work, learning from failure, loyalty, and persistence.
The first step in exceeding your customer's expectations is to know those expectations.
Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal.
There is a big difference between a satisfied customer and a loyal customer.
The purpose of a business is to create a customer who creates customers
Customer satisfaction is worthless. Customer loyalty is priceless.
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
Revolve your world around the customer and more customers will revolve around you.
Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.
If you’re not serving the customer, your job is to be serving someone who is.
Know what your customers want most and what your company does best. Focus on where those two meet.
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
Every company’s greatest assets are its customers, because without customers there is no company.
Excellent firms don’t believe in excellence – only in constant improvement and constant change.
Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.
The customer’s perception is your reality.
Good customer service costs less than bad customer service.
You don't earn loyalty in a day. You earn loyalty day-by-day.
A satisfied customer is the best business strategy of all.
While loyal and satisfied are not synonomous, having satisfied customers is critical to building a loyal base. One strategy that helps build a loyal customer base is to implement a Voice of the Customer (VOC) program. With a well implemented VOC program, best-in-class organizations are able to grow their loyal customer base by listening and deeply understanding the needs of their customers. When you're able to tease out insights from customer feedback and make meaningful changes, the effects are seen in customer retention rates and top-line revenue numbers.
Cvent is hosting a webinar with Aberdeen Senior Researcher, Omer Minkara, on May 9th. During the event, Omer will share key fidnings and tactics from his most recent report, Leveraging the Voice of the Customer to Amplify Business Results, to help organizations build a best-in-class VOC program. Join us to hear Omer's thoughts!