Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.
Please share your thoughts below on any feedback management or survey design and analysis topics you'd like to see covered in 2012!
5 Steps for Including Social Media in your Survey Strategy
Everyday, clients tweet, share and like surveys. As long as you're choosing to use social media strategically, it's a great way to collect feedback. Here are five secrets for effectively using social media in your feedback strategy.
Read More
5 Reasons Customer Satisfaction Surveys Stink
The sad truth is many satisfaction surveys are a waste of time. Make sure you flush these five main culprits out of the shadows on your quest for happy customers and business growth.
Read More
The Iceberg Principle: Making Informed Business Decisions
We are all familiar with the proverbial tip of the iceberg, where the majority of the iceberg itself is unseen beneath the waves. Decision makers often respond to 'symptoms' and believe they are confronting the actual problem; but often it's just the tip of the iceberg.
Read More
Want to Engage Customers? Do Something that Matters
There had been a preconceived notion that if you have a social mission, you are not allowed to make profit. It is wonderful to see this preconceived notion breaking down with the force of the touching stories of social entrepreneurs, like TOMS.
Read More
Net Promoter Score Survey Tip: Don't Ignore the Passives
Like it or not the Net Promoter Score (NPS) is around to stay. NPS breaks out into three groups: Detractors, Passives and Promoter. Passives are often ignored as we focus on keeping Promoters and saving Detractors. But Passives are the easiest group to move upward.
Read More
Using Social Media to Generate Response
In my opinion, the jury's still out on whether social media works for market research, but there are a few primary reasons why you would want to supplement your sample with participation via social media. We simply cannot continue to ignore this source of feedback.
Read More
Quality vs. Speed in Research
There is a heated debate around speed vs quality. Internal and external clients need to be educated on data quality, data limits and the costs associated with making decisions based upon faulty assumptions and poor research methods.
Read More
Employee Satisfaction is Key to Retention
There is a significant rise in the number of employees who would not recommend their former employer. With the high cost of replacing employees, doesn't it make sense to get a pulse check on employee sentiment?
Read More
Focusing on the Wrong Things: Employee Engagement
Some organizations dismiss employee engagement and satisfaction, and focus solely on customer feedback. News flash: employee and customer satisfaction go hand in hand. But how do you get started creating a voice of the employee program?
Read More
Improving Survey Response
As researchers we live and die by the response rates to our surveys. This is true for both consumer and B2B marketing research. There are tricks that we can employ to improve our response rates in order to ensure we can reach a comfortable level of accuracy.
Read More
8 Tips to be Successful & 6 Ways to Generate Ideas
Passion, Work, Good, Focus, Push, Serve, Ideas and Persist are eight secrets to success. My favorite is ideas because they are not identified by magic, but instead these six different methods.
Read More
Don't Hype Market Research
Market research serves companies well. It tells them what products consumers want to buy and for what services they are willing to pay. Its value notwithstanding, sometimes marketers can put too much stock in market research.
Read More
Online Research Can be a Lifesaver
Whether measuring employee satisfaction, evaluating customer loyalty or validating market needs, we need to be aware of how our interests can impact and bias research results. If we understand the deep mechanisms of why we fail and where we fail, we can hope to improve.
Read More
Pre-notification of Surveys
In the days of mailed paper surveys, which were not that long ago, it was common practice to send a pre-notification to your prospect list to let them know a survey was coming. This advanced notification allowed the survey author to build up a sense of importance around the survey. Have you thought of testing pre-notification with online web surveys?
Read More
Changes in Facebook Pages Facilitate B2C Interactions
In February, Facebook changed its Pages application. This upgrade allowed users to choose to receive notifications about fan activiyt, Like and comment on other pages, and get your own News Feed to enegage with the latest most news from other pages you like. A little informal market research, in the form of email interviews, suggests that many people find much to "Like" about Facebook's upgraded Pages.
Read More
Presentation is Everything, Even with Market Research
Market research results are in, you send them to your clients, and no one seems to care. Not everyone loves numbers like we do, and we need to deliver the results in a compelling manner. Using a variety of methods to disseminate insights to helps keep the findings interesting.
Read More
SECRET: Happy Employees Lead to Happy Customers
How happy your employees are tells a customer (or potential customer) a lot about your business. If an organization doesn't know how to treate it's employees, how can a customer trust the company knows how to treat the customer?
Read More
5 Training "Must Knows"
These principles are great for trainers, presenters, sales people, and anyone who need to communicate important information to an audience and have them retain it! These ideas are SIMPLE, yet extremely effective.
Read More
Are Customers Singing Bye Bye Bye?
It's not a secret customers don't repurchase because of poor customer service. Hiring the right people and empowering them is only half the battle in getting a customer to sing "I'm ready to buy, Buy, BUY! instead of Bye, Bye, Bye!
Read More
Face your Fears Day: Overcoming Feedback Collection
Approximately 10% of adults have a phobia, even more businesses have a phobia about collecting feedback. Being afraid is no longer an option if you want to retain customers and keep good talent. Learn how to overcome your fears in four easy steps.
Read More
What Researchers Can Learn from Socrates
As researchers, we may feel that we should remove 'personal philosophy' from our work to remain objective; however, many of our approaches and techniques are philosophies in themselves. Indeed, philosophy literally translates to 'love of wisdom' – which is what most research is about.
Read More
5 Common Mistakes New Entrepreneurs Can Avoid
When you're starting a new business, market research is a necessary component for success. Before you jump in, here's a quick five-pack on the common pitfalls entrepreneurs make, and how to avoid them.
Read More
Can Market Research Provide a Clear Answer?
The "clear answer" desired by executives is often elusive, at best a moving target. Does this mean research is bad or could it be that the market is truly divided in its opinions?
Read More
Surveys as a Public Relations Tool
Marketing research is used to make strategic and tactical decisions. However, there are times when survey results can be used for purposes outside of the 4Ps, Data from well designed and executed surveys can be insightful to members of the general public or specific segments.
Read More
Benchmarking for Fun and Fortune
Benchmarking allows you to gain insight into trends and performance in the market. Often, these studies track customer satisfaction, reasons for defection, new customer profiles, etc.
Read More
Which post was your favorite this year? Was it one of the ones listed above, one from my runners up list of my personal favorites, or something else entirely? As we look forward to 2012, what information would you like to see on the blog? Let us know in the Comments section!
Subscribe to the Web Surveys monthly newsletter to receive updates of the most popular posts.
Please share your thoughts below on any feedback management or survey design and analysis topics you'd like to see covered in 2012!
5 Steps for Including Social Media in your Survey Strategy
Everyday, clients tweet, share and like surveys. As long as you're choosing to use social media strategically, it's a great way to collect feedback. Here are five secrets for effectively using social media in your feedback strategy.
Read More
5 Reasons Customer Satisfaction Surveys Stink
The sad truth is many satisfaction surveys are a waste of time. Make sure you flush these five main culprits out of the shadows on your quest for happy customers and business growth.
Read More
The Iceberg Principle: Making Informed Business Decisions
We are all familiar with the proverbial tip of the iceberg, where the majority of the iceberg itself is unseen beneath the waves. Decision makers often respond to 'symptoms' and believe they are confronting the actual problem; but often it's just the tip of the iceberg.
Read More
Want to Engage Customers? Do Something that Matters
There had been a preconceived notion that if you have a social mission, you are not allowed to make profit. It is wonderful to see this preconceived notion breaking down with the force of the touching stories of social entrepreneurs, like TOMS.
Read More
Net Promoter Score Survey Tip: Don't Ignore the Passives
Like it or not the Net Promoter Score (NPS) is around to stay. NPS breaks out into three groups: Detractors, Passives and Promoter. Passives are often ignored as we focus on keeping Promoters and saving Detractors. But Passives are the easiest group to move upward.
Read More
Using Social Media to Generate Response
In my opinion, the jury's still out on whether social media works for market research, but there are a few primary reasons why you would want to supplement your sample with participation via social media. We simply cannot continue to ignore this source of feedback.
Read More
Quality vs. Speed in Research
There is a heated debate around speed vs quality. Internal and external clients need to be educated on data quality, data limits and the costs associated with making decisions based upon faulty assumptions and poor research methods.
Read More
Employee Satisfaction is Key to Retention
There is a significant rise in the number of employees who would not recommend their former employer. With the high cost of replacing employees, doesn't it make sense to get a pulse check on employee sentiment?
Read More
Focusing on the Wrong Things: Employee Engagement
Some organizations dismiss employee engagement and satisfaction, and focus solely on customer feedback. News flash: employee and customer satisfaction go hand in hand. But how do you get started creating a voice of the employee program?
Read More
Improving Survey Response
As researchers we live and die by the response rates to our surveys. This is true for both consumer and B2B marketing research. There are tricks that we can employ to improve our response rates in order to ensure we can reach a comfortable level of accuracy.
Read More
8 Tips to be Successful & 6 Ways to Generate Ideas
Passion, Work, Good, Focus, Push, Serve, Ideas and Persist are eight secrets to success. My favorite is ideas because they are not identified by magic, but instead these six different methods.
Read More
Don't Hype Market Research
Market research serves companies well. It tells them what products consumers want to buy and for what services they are willing to pay. Its value notwithstanding, sometimes marketers can put too much stock in market research.
Read More
Online Research Can be a Lifesaver
Whether measuring employee satisfaction, evaluating customer loyalty or validating market needs, we need to be aware of how our interests can impact and bias research results. If we understand the deep mechanisms of why we fail and where we fail, we can hope to improve.
Read More
Pre-notification of Surveys
In the days of mailed paper surveys, which were not that long ago, it was common practice to send a pre-notification to your prospect list to let them know a survey was coming. This advanced notification allowed the survey author to build up a sense of importance around the survey. Have you thought of testing pre-notification with online web surveys?
Read More
Changes in Facebook Pages Facilitate B2C Interactions
In February, Facebook changed its Pages application. This upgrade allowed users to choose to receive notifications about fan activiyt, Like and comment on other pages, and get your own News Feed to enegage with the latest most news from other pages you like. A little informal market research, in the form of email interviews, suggests that many people find much to "Like" about Facebook's upgraded Pages.
Read More
Presentation is Everything, Even with Market Research
Market research results are in, you send them to your clients, and no one seems to care. Not everyone loves numbers like we do, and we need to deliver the results in a compelling manner. Using a variety of methods to disseminate insights to helps keep the findings interesting.
Read More
SECRET: Happy Employees Lead to Happy Customers
How happy your employees are tells a customer (or potential customer) a lot about your business. If an organization doesn't know how to treate it's employees, how can a customer trust the company knows how to treat the customer?
Read More
5 Training "Must Knows"
These principles are great for trainers, presenters, sales people, and anyone who need to communicate important information to an audience and have them retain it! These ideas are SIMPLE, yet extremely effective.
Read More
Are Customers Singing Bye Bye Bye?
It's not a secret customers don't repurchase because of poor customer service. Hiring the right people and empowering them is only half the battle in getting a customer to sing "I'm ready to buy, Buy, BUY! instead of Bye, Bye, Bye!
Read More
Face your Fears Day: Overcoming Feedback Collection
Approximately 10% of adults have a phobia, even more businesses have a phobia about collecting feedback. Being afraid is no longer an option if you want to retain customers and keep good talent. Learn how to overcome your fears in four easy steps.
Read More
What Researchers Can Learn from Socrates
As researchers, we may feel that we should remove 'personal philosophy' from our work to remain objective; however, many of our approaches and techniques are philosophies in themselves. Indeed, philosophy literally translates to 'love of wisdom' – which is what most research is about.
Read More
5 Common Mistakes New Entrepreneurs Can Avoid
When you're starting a new business, market research is a necessary component for success. Before you jump in, here's a quick five-pack on the common pitfalls entrepreneurs make, and how to avoid them.
Read More
Can Market Research Provide a Clear Answer?
The "clear answer" desired by executives is often elusive, at best a moving target. Does this mean research is bad or could it be that the market is truly divided in its opinions?
Read More
Surveys as a Public Relations Tool
Marketing research is used to make strategic and tactical decisions. However, there are times when survey results can be used for purposes outside of the 4Ps, Data from well designed and executed surveys can be insightful to members of the general public or specific segments.
Read More
Benchmarking for Fun and Fortune
Benchmarking allows you to gain insight into trends and performance in the market. Often, these studies track customer satisfaction, reasons for defection, new customer profiles, etc.
Read More
Which post was your favorite this year? Was it one of the ones listed above, one from my runners up list of my personal favorites, or something else entirely? As we look forward to 2012, what information would you like to see on the blog? Let us know in the Comments section!
Subscribe to the Web Surveys monthly newsletter to receive updates of the most popular posts.
Subscribe to this blog by RSS
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