Web Surveys 101

One type of online survey questionnaire we don't talk about a lot is website marketing research and web usability surveys for your web pages. Often times we narrow in on market surveys, customer surveys and employee surveys leaving out a wide range of other types of surveys. Web site survey tools can help you quickly build surveys and polls to gather visitors feedback to help you improve your website. According to an article published in the current issue of BtoB Magazine, websites rank at the top for both business-to-business and business-to-consumer marketers when it comes to online marketing tactics. If websites are so important, how can you not take the time to gather feedback about your web pages?

You can use the website feedback survey questions below as a site survey template for gathering user feedback. For many of these questions, you will need to change the options in your site survey software so the questions make sense for your particular website.


Sample Survey Template


Sample Survey Template


Sample Survey Template


Sample Survey Template


Sample Survey Template


Sample Survey Template


Sample Survey Template
As I've mentioned before, every survey should include a brief introduction to the survey. You can read more about introduction survey best practices in this post: Don't Forget To Introduce Your Online Survey. Here's an example survey introduction for a website exit survey: