Cvent Survey

In my last post, I mentioned how important sample selection is to avoid biasing your survey results. At the same time, don't discount the value of using web based surveys. Besides all the tangible costs of face-to-face, paper or telephone survey methods, there are also additional biases: interviewer bias, social desirability bias, sampling errors, etc.

Online surveys are extremely efficient and cost less then hiring interviewers or mailing paper surveys (and you kill less trees). But conducing surveys online removes the chance of tainting survey research with interviewer or social desirability bias. Using web surveys for your next survey project won't eliminate the need to evaluate sample selection methods, but a good web survey tool will help cut the costs of your survey program.

If you need help identifying possible bias in your survey data, Cvent's Professional Services group is happy to consult with you on up coming projects. Contact our Web Survey Professional Services Group today and get your next survey project off on the right foot.