Cvent Survey

Incentives can help surveyors boost response rates to gather the necessary data for their survey project, particularly if the incentive is relevant. Recently, I was asked to complete a survey for a marketing newsletter. I took it. Then about a week later, I was asked to take it again. At first, I thought the survey was different. Three or four questions in I realized I'd already completed the online questionnaire. But because I wanted the incentive, I completed it a second time. I thought maybe something happened, and my first response was somehow not submitted. Then yesterday, I received the survey a THIRD time. I don't want the survey report bad enough to take the survey a third time.

If you read this blog you know I believe in using email marketing to solicit online survey responses. I also think survey reminders are beneficial for any survey project. Reminders boost response rates, and more responses equals more accurate data. But if you're going to send out survey reminders, make sure you are not sending reminders to people who have completed the survey. I would have thought this would go without saying, but seeing as I've now received the same survey 3 times (after taking it twice) maybe I'm wrong.

Lots of online survey tools offer an email marketing component to help you email surveys to clients, customers, employees, etc. Cvent's web survey software not only allows automated email invites, but Cvent also gives surveyors the option to automate reminders. Cvent's email survey tool ensures respondents who have submitted survey responses are not sent reminders. In the case of the surveyor who sent me three emails to fill out the same online questionnaire, this feature would have been a big help. By not respecting my time and sending me emails after I did what they asked, I'm less likely to even open an email from that name again.