Cvent Survey

A survey invitation email is the first step to reaching the response. A poorly written, poorly designed email invitation will not be very effective in capturing the audience, so be sure it's done right. Consider a few of the following tips when crafting your next survey invitation email:

• Have a colleague look over your email draft. You've probably spent so much time working on it you won't catch the minor errors that someone else will.

• Spell check, spell check, spell check. We can't stress enough how important it is to spell check!

• Don't neglect your subject line. Often times you focus so much on making the body of your email correct that you forget to double check the subject line. In fact, it's critical to have an error-free subject line. It's the first thing a survey invitee will see. Obvious typos and grammatical mistakes come across as unprofessional, making your survey invitation more likely to be disregarded.

• Only resend emails with major mistakes. If you've made an error despite all these tips, don't immediately send out a correction unless it's a critical one.

It's likely that many of your invitees will not have noticed the error, and re-sending an email only highlights it. Even if they did notice, minor errors won't necessarily turn a survey respondent off from taking your survey, but a flood of follow-up corrections will.