In a recent post, we mentioned that the online presence of all age groups, from 12 to 75, is on the rise. Now, a new study is shedding some light on the geographical location of Internet users.
According to eMarketer, Nielsen Online found that the web plays a key role in French life, stating that the digital media universe in France grew 15 percent between January and November 2008, or an increase of 34.85 million to 40.13 million people.
A report by the European Interactive Advertising Association discovered similar trends among the French. Its report found that two-thirds (67 percent) of French respondents said they used the web daily. The European average is 55 percent.
When it comes to using the Internet to make purchases, the French are also above the average. According to TNS Global, about 58 percent of respondents in France buy goods and/or services online. All in all, Germany had the highest percentage of online buyers with 73 percent. TNS did, however, find that when asked to rate on a scale of 1 to 10 how much it would affect their personal lives if their web access failed, the French reported the highest impact score in Europe at 6.9.
If you're in the e-commerce global market or thinking about expanding, surveys such as these can be valuable tools as you assess your business goals for the future. Understanding your existing and target audiences by using web surveys is essential as you begin new campaigns, budget ad dollars and more.
According to eMarketer, Nielsen Online found that the web plays a key role in French life, stating that the digital media universe in France grew 15 percent between January and November 2008, or an increase of 34.85 million to 40.13 million people.
A report by the European Interactive Advertising Association discovered similar trends among the French. Its report found that two-thirds (67 percent) of French respondents said they used the web daily. The European average is 55 percent.
When it comes to using the Internet to make purchases, the French are also above the average. According to TNS Global, about 58 percent of respondents in France buy goods and/or services online. All in all, Germany had the highest percentage of online buyers with 73 percent. TNS did, however, find that when asked to rate on a scale of 1 to 10 how much it would affect their personal lives if their web access failed, the French reported the highest impact score in Europe at 6.9. If you're in the e-commerce global market or thinking about expanding, surveys such as these can be valuable tools as you assess your business goals for the future. Understanding your existing and target audiences by using web surveys is essential as you begin new campaigns, budget ad dollars and more.
Powered by Compendium Blogware
Comments for Surveys Show Internet Plays a Key Role in French Lifestyle