Cvent Survey

Survey Question Types and Their Analysis Potential

Friday, February 6, 2009 by Cvent Survey Staff
If you've kept up with the Cvent Survey blog, you know that there are five key question types when it comes to web surveys. One thought remains: what difference does it make which question type I choose? In fact, it makes a big difference.

Question type determines the analysis you can perform on the data you receive, whether you're working on a training evaluation, satisfaction survey or customer service feedback form.

Consider the following table, which outlines the types of analysis allowed for by different question types:



You'll notice as you move up the table, you can perform more mathematical operations and types of analysis.

It's important to always keep in mind the whole picture of your survey, from start to finish. What types of analysis do you want to do with your data, and what kinds of reports will you need to present after the survey is closed? The answers to these questions should weigh heavily in the design of your survey questions.

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