Cvent Survey

We've already let you know why you shouldn't use leading questions in your surveys. What are some other good guidelines to follow when creating survey questions?

• Use simple English and avoid jargon. Don't assume that just because someone has agreed to take a survey for your product that they understand all the high-level terms, acronyms, etc. Design questions so that even the most inexperienced respondent will feel comfortable taking the survey. If a respondent can't even understand what you're asking, you can bet they won't waste time finishing your survey.

• Make questions short and simple. Lengthy questions will not only make your entire survey seem longer, but may frustrate the respondent to the point of leaving the survey.

• Ask one question at a time. Don't jumble questions (e.g. Would you be interested in hearing more about our product and like to sign up for an informational session?) This will almost certainly skew your results and tempt the respondent to just leave the question unanswered.

• Order questions logically. A random assortment of questions will disrupt the flow of your survey as well as your respondent's answers. Again, it's important to make the survey as simple as possible; otherwise, respondents won't finish taking it.

• Proofread! Enough said.