The ultimate goal of any survey project is to have valid, accurate data that organizations can use to make decisions. The trouble is, how do you know which responds are valid and which should be deleted?
One of the many benefits of online survey software is the ability to track how much time a respondent spends answering your web survey. At first you might think, who cares how much time it takes them, but that's the wrong thinking! Tracking respondent's survey completion time can tell you if your survey is too long or if it held up to your estimate.
More importantly, response time reports can help identify which responses are real responses. If someone only spends a few seconds answer your survey, chances are they didn't read the questions, they Christmas Treed your survey. Remember how you used to take standardized tests, before they were required to pass a grade or graduate high school? You would make designs on the scantron. While every surveyor wants to believe respondents are answering their questions honestly and giving them some thought, it's not always the case. Instead of keeping those answers in your data set and messing up your survey reports, you can remove those answers.
If the average survey time is a few minutes and someone spends 32 seconds on your survey, do you honestly think they read your questions? Just clicking between pages could take 32 seconds. If you're going to base decisions on your survey results, make sure you're analyzing strong data. Of course there will be outliers. If your survey took an average of 10 minutes to complete, someone who only took 5 minutes may still have answered the questions. Before throwing out data really think about whether the respondent could have answered your survey in that amount of time.
One of the many benefits of online survey software is the ability to track how much time a respondent spends answering your web survey. At first you might think, who cares how much time it takes them, but that's the wrong thinking! Tracking respondent's survey completion time can tell you if your survey is too long or if it held up to your estimate.
More importantly, response time reports can help identify which responses are real responses. If someone only spends a few seconds answer your survey, chances are they didn't read the questions, they Christmas Treed your survey. Remember how you used to take standardized tests, before they were required to pass a grade or graduate high school? You would make designs on the scantron. While every surveyor wants to believe respondents are answering their questions honestly and giving them some thought, it's not always the case. Instead of keeping those answers in your data set and messing up your survey reports, you can remove those answers.
If the average survey time is a few minutes and someone spends 32 seconds on your survey, do you honestly think they read your questions? Just clicking between pages could take 32 seconds. If you're going to base decisions on your survey results, make sure you're analyzing strong data. Of course there will be outliers. If your survey took an average of 10 minutes to complete, someone who only took 5 minutes may still have answered the questions. Before throwing out data really think about whether the respondent could have answered your survey in that amount of time.
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