Cvent Survey

Surveys are an excellent method to learn how your customers really feel about your products and services. Understandably, you may have many questions you want to ask, but keep in mind that your recipients are just as busy as you are. A survey that takes too long to complete will likely affect your response rate negatively.

One way to cut your survey time is to make sure all questions are relevant to the type of data you plan to collect. For example, if the goal is to gauge the effectiveness of a marketing campaign, save questions about customer service for a separate survey.

The recommended number of questions varies, in part based on question type. Multiple choice questions are quick to answer, but ranked and open-ended questions require more time. A survey made entirely of questions that require an individual response should have fewer questions than those created entirely with multiple-choice questions.

One way to cut back on survey length: take the survey yourself. How long did it take to complete? Put yourself in your target audience's shoes—could they realistically fit it in a busy day? If not, you risk losing participation.

Remember to respect the time of your survey participants. After all, they are making the effort to give you the knowledge needed to improve your business.