A recent survey conducted by Marketing Sherpa reveals that webinars are rated as one of the most effective types
of online marketing offers. The study goes on to state that webinars are particularly preferred by decision
makers and C-level executives.
With that in mind, businesses can easily see the necessity for post-webinar surveys to maximize the marketing effectiveness for attaining valuable business intelligence.
Post-webinar surveys can be used to:
1. Efficiently prioritize and qualify hot leads generated from a webinar audience.
Asking a few critical questions to determine purchasing interest is a great way to prioritize hot sales leads for immediate follow up.
2. Determine what type of educational resources attendees are looking for.
Those not ready to purchase, who only attended for educational value, can be pushed into an appropriate lead nurturing program. Your sales and marketing team can then maintain a working relationship with these leads as experts and thought leaders. Interestingly, 70 percent of those who came “just to learn” end up buying from someone in the next two years—proper lead nurturing can bring that business to your door!
3. Evaluate webinar content and speaker performance.
Everyone’s a critic and webinar attendees are no exception. Post-webinar surveys are an excellent source of candid critique that enables webinar hosts to continuously improve presentation skills and cater content to match audience interests.
There are plenty of other ways businesses can leverage the power of post-webinar surveys to create business value from this marketing tactic.
With that in mind, businesses can easily see the necessity for post-webinar surveys to maximize the marketing effectiveness for attaining valuable business intelligence.
Post-webinar surveys can be used to:
1. Efficiently prioritize and qualify hot leads generated from a webinar audience.
Asking a few critical questions to determine purchasing interest is a great way to prioritize hot sales leads for immediate follow up.
2. Determine what type of educational resources attendees are looking for.
Those not ready to purchase, who only attended for educational value, can be pushed into an appropriate lead nurturing program. Your sales and marketing team can then maintain a working relationship with these leads as experts and thought leaders. Interestingly, 70 percent of those who came “just to learn” end up buying from someone in the next two years—proper lead nurturing can bring that business to your door!
3. Evaluate webinar content and speaker performance.
Everyone’s a critic and webinar attendees are no exception. Post-webinar surveys are an excellent source of candid critique that enables webinar hosts to continuously improve presentation skills and cater content to match audience interests.
There are plenty of other ways businesses can leverage the power of post-webinar surveys to create business value from this marketing tactic.
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