Cvent Survey

While I spend a lot of time writing about the value and cost effectiveness of conducting surveys online, sometimes you want to collect responses through multiple channels. Depending on your target population, multiple channels may be necessary to ensure a representative sample. Not everyone in your population will have access to the internet, or you may not have their email to send them a web survey invitation.

What do you do? Add additional channels to your survey method. The obvious additions could be paper and telephone surveys.

If you decide to call your survey sample, web survey software can still be your data collection tool. Setting a Cvent online survey to kiosk survey mode allows the interviewer to complete the survey based on the responses he or she receives over the phone, then complete the survey again for the next respondent. Using the mode for the kiosk survey system allows you to collect all response data in one place and take advantage of survey reporting features offered by the online survey tool.

Telephone surveys may still be out of the picture for you, but paper surveys are still a viable channel. While someone might point out that it's not a very green option, I'll spare you. You probably already know that, but you've weighed the extra cost of conducting paper questionnaires and decided they're necessary. Using Cvent you can quickly transform your web based survey to a paper version complete with printed instructions for questions that include survey question logic. When you collect the responses to your paper survey, you can easily import batch responses into Cvent. This allows you to keep all your surveys and responses in one centralized location.