Cvent Survey

Online Survey Tip: Import Known Data To Improve Respondent Experience

Thursday, June 25, 2009 by Sherrie Mersdorf
Did you know you could import survey answers into Cvent? It's true. It's as simple as importing a list of contacts. The tough part, in my opinion, is understanding why you would use it. Here are two basic scenarios I think of when thinking of importing answers to an online survey:

Scenario 1: I conducted some type of business survey offline or out of the web survey software and need to load the answers into the survey for analysis or future needs.

Scenario 2: I have information about my respondents prior to their responses. For example, I'm conducting an employee feedback survey surrounding staff opinions. It's important to me to know which department the employee works in so I can ask appropriate questions, route them down the correct question path using branch logic with my survey questions and analyze survey responses based on department. However, I already know which department they're in - I don't need to ask. In addition to slightly shortening my questionnaire, I ensure the respondents cannot lie on this question and skew my survey findings.

While Scenario 1 has value if you're using an offline survey method or multiple survey data collection methods, Scenario 2 packs more of a punch. If you're using Cvent for your online survey project, here's one way to go about achieving Scenario 2. First, create an online survey just as you normally would. Include all your skip, branch and pipe question logic during your survey question creation. Second, hide the question about which department an employee works in. Third, import survey responds into your employee survey.

Developing and designing a survey can definitely be a challenge. That's why we offer web survey services through Cvent's Professional Services Group. We can help you identify cases such as this scenario through a survey review and consultation, that can personalize the respondent experience while improving the quality of your survey results. Learn more about what online survey services our team can offer for your next online survey project.

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