Cvent Survey

UPS recently conducted a survey that discovered 62 percent of companies conducting business internationally remain optimistic despite the worsening economy. Though we don't aim to dish out advice on big business decisions—surveys are our expertise, here—we think it's interesting to note the effect international business can have on your organization. Diversifying to other countries and markets is important for many companies looking to grow and thrive in the long run.

A hurdle to this goal is that many professionals don't know enough about the markets they want to enter. In fact, UPS found most companies have limited knowledge of the global marketplace, which includes everything from culture and language barriers. How can you overcome this obstacle as you look to expand your business globally?

Global Market research studies can be a great tool in your quest to explore and understand the business rules of other cultures. Using online survey tools such a Cvent, it’s easy to conduct marketplace research. Our web based survey software allows surveyors to conduct their surveys in multiple languages, so you can ask your potential customers questions in their own language.

If you're still apprehensive of your ability to craft the "right" market research questions, or ones that will gather the data you need, Cvent's Professional Services Group is here to help. We can develop a questionnaire of targeted questions that will best yield the feedback you need to make decisions about international expansion.

Deciding to go international is a big decision made for a number of different reasons. Online surveys used to gather market research are just another tool in your arsenal as you consider expansion.