Cvent Survey

Surveyors are constantly trying to figure out ways to reduce non-response bias in their data. A start to decreasing the bias is to is to have your survey available in different ways:

1. Links on your website
2. Paid advertising
3. Emails to rented or house list contacts
4. On-site kiosk surveys

There are some option available, though, to take your efforts a step further. For example, if you're emailing a house list, you can reduce your non-response bias by using something as simple as automated email reminders.

It's understandable that in today's busy world, some people in your survey audience may have simply forgot to take a survey. When a respondent first receives an email, he or she may be in the middle of something, and the next thing you know, the email gets buried under other incoming messages. Reminder emails give them a second (or third, or fourth...) chance to take your survey. In fact these reminders are even more likely to be opened than the initial survey invitation.

You can specify dates for your email reminders to be sent depending on your survey timeline. Whether reminders go out every seven or every 31 days, they are only sent to those who have not completed the survey.

With Cvent's web survey software, you also have the option to send partial response reminders to those who started but did not complete the survey. This is a great way to capture the audience that had to leave for a meeting, answer an important call, or, for one reason or another, could not finish the survey.

Both these types of reminder emails can be automatically sent at the day, time and frequency of the surveyor's choosing, but just make sure not to go overboard. Respect your house list so your contacts will continue to take your surveys in the future.