We’ve heard the jokes that downplay numbers and statistics before. A statistician drowned while crossing a stream that was, on average, 6 inches deep.
The last thing anyone wants to hear is that it’s a numbers game, but this concept cannot be overlooked. For any type of surveying, it’s imperative to keep certain statistical rules in mind.
Without a certain number of responses, any research (surveys included) conducted cannot meet the standards of “statistical significance.” In other words, your results will not be accurate or valid.
Its important to make sure that your surveys are yielding significant information, whether by adjusting the questions you ask, the methods you use, or the audience you target. Otherwise, you run the risk of making decisions based on inaccurate data. The last thing you want to do is use a faulty benchmark for an important business decision.
The last thing anyone wants to hear is that it’s a numbers game, but this concept cannot be overlooked. For any type of surveying, it’s imperative to keep certain statistical rules in mind.
Without a certain number of responses, any research (surveys included) conducted cannot meet the standards of “statistical significance.” In other words, your results will not be accurate or valid.
Its important to make sure that your surveys are yielding significant information, whether by adjusting the questions you ask, the methods you use, or the audience you target. Otherwise, you run the risk of making decisions based on inaccurate data. The last thing you want to do is use a faulty benchmark for an important business decision.
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