Cvent Survey

Increased email deliverability means increased survey responses, which allows for better customer analysis or marketing research data. We recently posted a couple of tips to help improve the deliverability of your email marketing, and now we're sharing even more:

• Compelling content. ISPs monitor click-throughs and open rates, too. What does this mean? If you aren't delivering compelling content resulting in click-throughs to your online survey, your next email may be marked as spam and might never make it to the recipient’s inbox.

Deliver gripping subject lines and emails every time to help boost your response rates. This helps your current and future surveys.

• Respect respondent’s time. We cannot stress this enough. Emailing your contacts too often can trigger excess spam complaints. This does not apply to just those using email marketing for surveys, it applies to the whole organization.

If your customer service department is sending out customer service feedback forms and your marketing department is sending our promotional emails to the same contacts too often, you could be hurting your email reputation without even realizing it.

Your respondents are busy people, if they begin to hear from you too often and feel you're wasting their time, they will report you. To avoid this potential deliverability nightmare, experts recommend centralizing email lists so every email is logged and tracked.

• Use real email addresses. If you have bounces going to an email address that doesn’t exist, it's going to damage your deliverability. Including "Do not reply to this message" in your email shouldn't hurt as long as the email address you're sending from is real. But as we suggested previously, you want those replies and bounce backs to help you cleanse your list and boost deliverability.

Make sure to file these tips in your email marketing best practices folder and start using them today. You may be surprised at how a few changes could boost your response numbers.